Interactive advertising

Contest’s Partner – Internet Association of Ukraine.

 

Contest categories

I-1. Corporate and promotional websites
I-2. Information resources: mass media, information portals and news agencies
I-3. Service projects: online services, online stores, search services
I-4. Non-commercial projects: entertainment, culture, humanities, ecology
I-5. Self-promotion: websites of advertising agencies
I-6. Banners
I-7. Online campaigns: integrated use of websites, banners, games, online PR, e-mail actions, viral films and new media (weblogs, chats etc.)
I-8 Mobile campaigns: WAP-sites, mobile games and applications, viral films for mobiles, wallpapers etc.

 

Criteria of entries’ evaluation by jury members:

This year, the Interactive advertisement competition will shift its focus from web design to advertisement. This is why we introduce two new categories - Best online campaign and Best mobile campaign. The most important judgement criteria are both creativity of your solution and effectiveness of your interactive campaign. So, it is important for the jury how you use possibilities of interactive advertisement to win attention of your target group, or how your website contributes to sales or branding of the advertised product.

 

• payment made till 31.03.2007 – 30 EUR
• payment made till 22.04.2007 – 40 EUR
• payment made after 22.04.2007 - 60 EUR

 

Please submit your entry as a URL leading directly to your entry. This URL should be entered in our online entry form. Please, note that the jury will judge your entry by clicking on the submitted URL.

 

The submitted URL should lead directly to the website participating in the competition. You should also upload a screenshot of the website’s main page. This screenshot should be in two sizes: small (*.jpg format, max. 200 px wide) and large (*.jpg format, max. 700 px wide). The screenshots can be uploaded via our online entry form.

Please, submit a URL leading to a web page containing your banner. This page may include a short explanation of the objectives set by an advertiser and your solution. Each entry should contain one execution of your banner in its best size (e.g. 338x280, 468x60, 120x600 px or other sizes). You should also upload a screenshot of the banner. This screenshot should be in two sizes: small (*.jpg format, max. 200 px wide) and large (*.jpg format, max. 700 px wide). The screenshots can be uploaded via our online entry form.

 

Online advertising campaigns must consist of two or more different elements, such as a website, a banner, a game, search engine marketing, e-mail marketing, on-line PR actions etc. Please, submit a URL leading to a web page containing information on your campaign. On this page, you should describe objectives and results of the campaign (e.g. a number of unique visitors, time spent on the website, click-through ratios of your banners, conversion rates of your e-mail actions etc.) You may include links to various elements of your campaign. You should also upload a screenshot of your web page or of the best campaign element (e.g. a game or a banner). This screenshot should be in two sizes: small (*.jpg format, max. 200 px wide) and large (*.jpg format, max. 700 px wide). The screenshots can be uploaded via our online entry form.

Please, submit a URL leading to a web page containing information on your mobile campaign. On this page, you should describe campaign objectives and its results. You may include screen-shots of various elements of your campaign (e.g. a WAP site, a mobile game, a mobile application, a viral film, wallpaper etc.) You should also upload a screenshot of your web page or of the best campaign element (e.g. a mobile game or wallpaper). This screenshot should be in two sizes: small (*.jpg format, max. 200 px wide) and large (*.jpg format, max. 700 px wide). The screenshots can be uploaded via our online entry form.