Media projects
Contest categories
M-1. Electronic mass-media and cinema (TV, radio, the Internet etc.) media solutions
M-2. Print media, transport and outdoor media solutions
M-3. Special events, sponsorship, moves
M-4. Integrated media solutions, non-traditional media
M-5. Target audience impact
Criteria of entries’ evaluation by jury members:
Categories M-1 and M-2:
Jury evaluates innovative method in traditional media.
M-3
Jury evaluates innovative method in special events.
Category M-4:
Jury evaluates innovative method in using of one or more media aimed on maximum effectiveness of advertising campaign achievement.
Category M-5:
Next target audiences are examining:
- Teenagers
- Narrow, particularized target audience
- Men
- Women
Jury evaluates analysis depth and understanding of brand and media role in life of specific consumer group taking into account their needs, lifestyle, values and interests.
The cost of one entry participation:
- payment made till 31.03.2007 – 50 EUR
- payment made till 22.04.2007 – 70 EUR
- payment made after 22.04.2007 - 100 EUR
Common requirements to contest entry content
In entry’s presentation must be:
Description of campaign’s objects posed – no more than 150 words;
Description of media solution – no more than 250 words;
Description of results that campaign achieved – no more than 200 words;
Description of things that differ this campaign and make it deserving of award – no more than 150 words.
Entries technical requirements
Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint äëÿ PC). Technical requirements for presentation’s elements:
- Arial type for text;
- TV ads in MPEG-1, 320 õ 240 pixels;
- Print ads, posters, advertising publications in JPEG, RGB;
- Radio ads in the form of WAV, 44100 Hz, 16 bit.
(On CD must be indicated: participant, contest category code, entry name).
The non-residents can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling of contest application
Contest entries must be sending to Organization Committee address:
App. 24, 8/12 Andriivska str., Kyiv, 04070, Ukraine
Recipient*: Tatyana Andros
(please indicate Tatyana Andros as a recipient if delivering by courier)
You must inform about entry dispatch by e-mail:
All post and delivery expenses are paid by the sender.
Dead-line:
- for applications’ registration is April 22, 2007
- for allocation of all entries is April 30, 2007
- payments should be submitted till May 10, 2007
|