7-é Êè¿âñêèé Ì³æíàðîäíèé Ôåñòèâàëü ðåêëàìè

Êèåâñêèé ìåæäóíàðîäíûé ôåñòèâàëü ðåêëàìû

31 òðàâíÿ

/ Ïðîãðàìà çàõîä³â / 31 òðàâíÿ

Ïðîãðàìà çàõîä³â. 31 òðàâíÿ

Âåëèêà çàëà

9-30 – 11-30
Ïîêàç êîíêóðñíèõ ðîá³ò êîíêóðñó ÒÂ-ðåêëàìè.
11-45 – 12-15

Òåõíîëîã³¿ ïðÿìèõ òðàíñëÿö³é äëÿ ðîçøèðåííÿ ö³ëüîâî¿ àóäèòîð³¿ ïîä³é, Áîðèñ Ïàí÷åíêî, Ìîíîëîã, Êè¿â.
12-30 – 13-30

Ïðèäóìàâ ³äåþ? Òåïåð ïðèâ’ÿæè ðåêëàìó äî áðåíäó!, Ìàðãàðèòà Âàñèëüºâà, äèðåêòîð êîíñàëòèíãîâî¿ ô³ðìè "Ïàïðèêà áðýíäèíã", Ñàíêò-Ïåòåðáóðã.
13-45 – 14-45

Ðåêëàìà ó ê³íîòåàòðàõ: 5 ïðîáëåì òà ¿õ ð³øåííÿ, Àíàòîë³é Êàñÿíºíêî, äèðåêòîð ç³ ñòðàòåã³÷íîãî ðîçâèòêó é ïðîäàæàì àãåíö³¿ SCG-Carmen, Êè¿â, Ïàâºë Øèëîâñüêèé, ãåíåðàëüí³é äèðåêòîð Êàðìåí Ìåäèà, Ìîñêâà.
15-00 – 16-00

Ðóø³éí³ ñèëè â³ðóñíîãî ìàðêåòèíãó, Àíäð³é Íàäå³í, ãîëîâíèé ðåäàêòîð æóðíàëó "Ðåêëàìíûå Èäåè", Ñàíêò-Ïåòåðáóðã .
16-15 – 17-00
Golden Drum festival presentation, Jure Apih, ïðåçèäåíò ðåêëàìíîãî ôåñòèâàëþ Golden Drum, Ëþáëÿíà.
17-15 – 18-30

EPICA Awards, the 2005 winners presentation, Andrew Rawlins, ïðåçèäåíò EPICA Awards, Ïàðèæ.
18-45 – 19-30
Golden Award Montreux presentation, Õð³ñòî Êàôòàíäæèºâ, Ñîô³ÿ.

Ìàëà çàëà

10-30 – 11-15
It is not creative unless it sells: Examples of the most effective advertising campaigns in the World. Based on EFFIE winning campaigns from US, Europe and Asia, Hando Sinisalu, êåðóþ÷èé ïàðòíåð êîìïàí³¿ Best-marketing, ãîëîâíèé ðåäàêòîð æóðíàëó Baltic Marketing&Advertising;, Òàëë³íí.
11-15 – 11-30

Ïðåçåíòàö³ÿ Effie Awards Ukraine, Êàçáåê Áåêòóðñóíîâ, âèêîíàâ÷èé äèðåêòîð êîíêóðñó.
11-45 – 12-45

Ìàéñòåð-êëàñ ñòóä³¿ Direct Design, Ëåîí³ä Ôåéã³í òà Äìèòð³é Ïåðèøêîâ, Ìîñêâà.
13-00 – 14-01

ßê ëþáèòè Çàìîâíèêà: 11 ïîçèö³é, Àíäð³é Ëîãâ³í, ñòóä³ÿ ËÎÃÂÈÍDESIGN, ãîëîâà æóð³ äèçàéíåð³â 7-ãî ÊÌÔÐ, Ìîñêâà.
14-30 – 16-00

Ñåêö³ÿ-ñåì³íàð Ìåäè÷íà ðåêëàìà: ðåñóðñè ðèíêó, åòèêà, êðåàòèâ. Îðãàí³çàòîðè ñåêö³¿ ÂÄ Ìîð³îí òà ÐÀ Ìàðñìåäèà, Êè¿â.
16-15 – 17-30
²íòåðíåò-ôîðóì "²íòåðíåò – ñüîãîäí³ ÷è çàâòðà?". Çàÿâëåí³ ñï³êåðè: Åðåç Áàõàò "Ukr.net", ãîëîâà ³íòåðíåò-æóð³ ÊÌÔÐ, Äìèòð³é ßøê³í "Internet Expert", Äìèòð³é Ëèñþê "Gemius".
17-45 – 18-30
Íåòðàäèö³éíà ðåêëàìà, Õð³ñòî Êàôòàíäæèºâ, äîêòîð ìàðêåòèíãîâèõ êîìóí³êàö³é, Ñîô³ÿ.
20-30
Öåðåìîí³ÿ "Ñë³ä â ðåêëàì³", Òåàòð ëÿëüîê. Îðãàí³çàòîðè: Ä³ëîâèé òèæíåâèê "Êîíòðàêòè" òà àãåíö³ÿ "ÀÄÂ-ÄÂÀ"...

Ó Ïðîãðàì³ ìîæëèâ³ çì³íè é äîïîâíåííÿ, ñòåæòå çà îïåðàòèâíîþ ³íôîðìàö³ºþ íà ñàéò³ Ôåñòèâàëþ.

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