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Ïðîãðàìà çàõîä³â. 1 ÷åðâíÿ
Âåëèêà çàëà
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10-30 – 11-30
Ìàéñòåð-êëàñ Ïüºðà Åììàíóåëÿ, strategic planning director "ADVANTAGE" Russia, Ìîñêâà.
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11-45 – 12-45
Disruptive ideas and how to sell them, Zeke Tastas, Arvid Svanvik, Êðåàòèâí³ äèðåêòîðè, Scholz and Friends Stockholm, Øâåö³ÿ.
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13-00 – 13-45
Ïðåçåíòàö³ÿ Ìîñêîâñüêîãî ̳æíàðîäíîãî Ôåñòèâàëþ Ðåêëàìè, Îëåíà Íàðèøê³íà, ãåíåðàëüíèé äèðåêòîð, Ìîñêâà.
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13-50 – 14-50
Ìî¿ íàéã³ðø³ ðåêëàìí³ ðîëèêè, ßðîñëàâ ×åâàæåâñüêèé, ßð÷å, Ìîñêâà, Ðîñ³ÿ.
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15-00 – 15-30
Golden Hammer festival presentation, Ingrīda Krīgere, Golden Hammer director, Ðèãà.
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15-45 – 16-45
Ìåä³à ñïîæèâàííÿ ó Ðîñ³¿ é íà Óêðà¿í³: 100 ðîê³â ðàçá³æíîñòåé, Ìèõà¿ë Äèìøèö, ãåíåðàëüíèé äèðåêòîð "Äûìøèö è ïàðòíåðû", ãîëîâà æóð³ ðåêëàìîäàâö³â, Ìîñêâà.
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17-00 – 18-00
Ìàéñòåð-êëàñ Adri Ulfman, ãîëîâè ìåä³à-æóð³ ÊÌÔÐ, ðåã³îíàëüíîãî ìåíåäæåðà ó Öåíòðàëüí³é é Ñõ³äí³é ªâðîï³, Ñêàíäèíà⳿ é ͳäåðëàíäàõ, Zenith Optimedia, ͳäåðëàíäè.
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18-15 – 19-15
Media Innovation. The original use of media from EPICA Awards, Andrew Rawlins, ïðåçèäåíò EPICA Awards, Ïàðèæ.
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19-30 – 20-15
New York Festival presentation, Õð³ñòî Êàôòàíäæèåâ, Ñîô³ÿ.
Ìàëà çàëà
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10-15– 11-30
Äèòÿ÷èé ìàðêåòèíã. Âïàäàòè ó äèòèíñòâî ìîæíà ðîçóìíî àáî ÿê äîñòóêàòèñÿ äî þíèõ ñïîæèâà÷³â. ̳í³-êîíôåðåíö³ÿ ïðî ñïîñîáè ïðîñóâàííÿ ì³í³-áðåíä³â. Îðãàí³çàòîð àãåíö³ÿ Kidnapping, Êè¿â.
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11-45 – 12-15
Êóïèòè äåøåâøå í³æ âêðàñòè. Ïðàâîâ³ â³äíîñèíè ïðè âèêîðèñòàíí³ ôîòîçîáðàæåíü. Îáì³í äóìêàìè, äîñâ³äîì òà çíàííÿìè. Îðãàí³çàòîð – Ôîòîàðòáàíê, Êè¿â.
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12-30 – 13-30
Fotobank ðàçîì ç ïàðòíåðîì Getty Images ïðåäñòàâëÿº ìàéñòåð-êëàñ: Òåíäåíö³¿ ðîçâèòêó êðåàòèâíî¿ ôîòîãðàô³¿, Paul Foster, European Deputy Director of Photography for Getty Images, Ëîíäîí.
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13-45 – 14-30
Òðè ³äå¿ – òðè á³çíåñè. Âèâåäåííÿ íà ðèíîê âèäàâíè÷îãî ïðîåêòó, àóòäîð êîìïàí³¿, ÏÐ àãåíö³¿. Äîïîâ³ä³ ç îáãîâîðåííÿì. Îðãàí³çàòîð – ä³ëîâèé ùîòèæíåâèê "Êîíòðàêòû", Êè¿â.
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14-45 – 15-30
"JEANS – ãðà ïî÷àëàñÿ!", Âàñèëü Ëàöàí³÷, äèðåêòîð ïî ìàðêåòèíãó, UMC, Êè¿â.
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15-45 – 16-45
ÀíòèÌóëüòÿøíà ðåêëàìà – âåñåëî é åôåêòèâíî. ßê âèêîðèñòîâóâàòè ôëåø-àí³ìàö³þ ó ïðîñóâàíí³ ïðîäóêòó, Íàòàë’ÿ Îâ÷èíí³êîâà, äèðåêòîð ç ðîçâèòêó ñòó䳿 "Àíòèìóëüò", Ìîñêâà.
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17-00 – 18-00
Êðèòå𳿠îö³íþâàííÿ åôåêòèâíèõ âåá-ð³øåíü, Ìàêñèì Ãàºâ, ë³äåð òà çàñíîâíèê WorldWebStudio, ÷ëåí ³íòåðíåò-æóð³ ÊÌÔÐ, Êè¿â.
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18-15 – 19-30
Æóðíàë³ñòè é ï³àðùèêè: ïîíàä áàð’ºðàìè. Êðóãëèé ñò³ë. Ó÷àñíèêè: æóðíàë³ñòè, ìåä³à-åêñïåðòè, ï³àðùèêè, ïîë³òè÷í³ êîíñóëüòàíòè. Îðãàí³çàòîð – ÂÄ ÊîììåðñàíòÚ-Óêðàèíà, Êè¿â.
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Ñ 20-30 Âå÷³ðêà ó ìîäíîìó áîóë³íãó "Õàìåëåîí".
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ÎÔ²Ö²ÉÍÀ ÂÎÄÀ |
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