Ïðîãðàìà çàõîä³â
30 òðàâíÿ, çàëè ʳíîöåíòðó "Çîðÿíèé"
31 òðàâíÿ – 1 ÷åðâíÿ (10-00 – 19-00)
2 ÷åðâíÿ (10-00 – 16-00)
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EPICA Awards, the 2005 winners presentation, Andrew Rawlins, ïðåçèäåíò EPICA Awards, Ïàðèæ;
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Media Innovation. The original use of media from EPICA Awards, Andrew Rawlins, ïðåçèäåíò EPICA Awards, Ïàðèæ;
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Golden Drum festival presentation, Jure Apih, ïðåçèäåíò ðåêëàìíîãî ôåñòèâàëþ Golden Drum, Ëþáëÿíà;
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Golden Hammer festival presentation, Ingrīda Krīgere, Golden Hammer director, Ðèãà;
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Ìîñêîâñüêèé ̳æíàðîäíèé Ôåñòèâàëü Ðåêëàìè, Îëåíà Íàðèøê³íà, ãåíåðàëüíèé äèðåêòîð, Ìîñêâà;
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New York Festival presentation, Õð³ñòî Êàôòàíäæèºâ, Ñîô³ÿ;
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Golden Award Montreux presentation, Õð³ñòî Êàôòàíäæèåº, Ñîô³ÿ;
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Cannes Lions festival presentation, ²ðèíà Êóçíºöîâà, îô³ö³éíèé ïðåäñòàâíèê ôåñòèâàëþ â Óêðà¿í³, Êè¿â;
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Effie Awards Ukraine presentation, Êàçáºê Áºêòóðñóíîâ, âèêîíàâ÷èé äèðåêòîð Effie Awards Ukraine, Êè¿â;
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Ìåä³à ñïîæèâàííÿ ó Ðîñ³¿ é íà Óêðà¿í³: 100 ðîê³â ðàçá³æíîñòåé, Ìèõà¿ë Äèìøèö, ãåíåðàëüíèé äèðåêòîð "Äûìøèö è ïàðòíåðû", ãîëîâà æóð³ ðåêëàìîäàâö³â, Ìîñêâà;
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Ïðèäóìàâ ³äåþ? Òåïåð ïðèâ’ÿæè ðåêëàìó äî áðåíäó!, Ìàðãàðèòà Âàñèëüºâà, äèðåêòîð êîíñàëòèíãîâî¿ ô³ðìè "Ïàïðèêà áðýíäèíã", Ñàíêò-Ïåòåðáóðã;
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Ðóø³éí³ ñèëè â³ðóñíîãî ìàðêåòèíãó, Àíäð³é Íàäå³í, ãîëîâíèé ðåäàêòîð æóðíàëó "Ðåêëàìíûå Èäåè", Ñàíêò-Ïåòåðáóðã;
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Òåíäåíö³¿ ðîçâèòêó êðåàòèâíî¿ ôîòîãðàô³¿, Paul Foster, European Deputy Director of Photography for Getty Images, Ëîíäîí;
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To kill or not to kill? Offensive content in advertising, Gediminas Juskys, êðåàòèâíèé äèðåêòîð DDB Vilnius, ³ëüíþñ;
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How To Do Great Print Advertising, Duarte Pinheiro de Melo, êðåàòèâíèé äèðåêòîð FCB Lisbon, ãîëîâà Ãîëîâíîãî æóð³ 7-ãî ÊÌÔÐ, ˳ñàáîí;
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Ìî¿ íàéã³ðø³ ðåêëàìí³ ðîëèêè, ßðîñëàâ ×åâàæåâñüêèé, ßð÷å, Ìîñêâà, Ðîñ³ÿ;
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PR ³ ìàðêåòèíã ÿê ÷óìà XXI ñòîë³òòÿ, Ìàéñòåð-êëàñ Äìèòð³ÿ Áèêîâà, ïîåòà, ïðîçà¿êà, ïóáë³öèñòà, êðèòèêà, êðåàòèâíîãî ðåäàêòîðà ãàçåòè "Ñîáåñåäíèê", âåäó÷îãî ïðîãðàìè "Âðåìå÷êî" íà ÍÒÂ, êåð³âíèêà ïðîåêòó "Ïðîôèëü-Óêðàèíà", Ìîñêâà;
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ßê ëþáèòè Çàìîâíèêà: 11 ïîçèö³é, Àíäð³é Ëîãâ³í, ñòóä³ÿ ËÎÃÂÈÍDESIGN, ãîëîâà æóð³ äèçàéíåð³â 7-ãî ÊÌÔÐ, Ìîñêâà;
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ìàéñòåð-êëàñ ñòó䳿 Direct Design, Ëåîí³ä Ôåéã³í òà Äìèòð³é Ïåðèøêîâ, Ìîñêâà;
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Äèòÿ÷èé ìàðêåòèíã. Âïàäàòè ó äèòèíñòâî ìîæíà ðîçóìíî àáî ÿê äîñòóêàòèñÿ äî þíèõ ñïîæèâà÷³â. ̳í³-êîíôåðåíö³ÿ ïðî ñïîñîáè ïðîñóâàííÿ ì³í³-áðåíä³â. Îðãàí³çàòîð àãåíö³ÿ Kidnapping, Êè¿â;
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ÀíòèÌóëüòÿøíà ðåêëàìà – âåñåëî é åôåêòèâíî. ßê âèêîðèñòîâóâàòè ôëåø-àí³ìàö³þ ó ïðîñóâàíí³ ïðîäóêòó, Íàòàë’ÿ Îâ÷èíí³êîâà, äèðåêòîð ç ðîçâèòêó ñòó䳿 "Àíòèìóëüò", Ìîñêâà;
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Ñîñòàâ. ðó ïðåäñòàâëÿº: Ðîçóì òà ïî÷óòòÿ. Ïîäâ³éíå ïðîíèêíåííÿ. Ñàìâåë Àâåòèñÿí, ïàðòíåð ìàðêåòèíãîâî¿ êîìïàí³¿ Àðõèäåÿ, Ìîñêâà;
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Disruptive ideas and how to sell them, Zeke Tastas, Êðåàòèâíèé äèðåêòîð, Scholz and Friends Stockholm, Øâåö³ÿ;
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It is not creative unless it sells: Examples of the most effective advertising campaigns in the World. Based on EFFIE winning campaigns from US, Europe and Asia , Hando Sinisalu, óïðàâëÿþ÷èé ïàðòíåð êîìïàí³¿ Best-marketing, ãîëîâíèé ðåäàêòîð æóðíàëó Baltic Marketing&Advertising;, Òàëë³íí;
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" Äæèíñ òà Íîâèé Äæèíñ – çàâæäè íà êðîê ïîïåðåäó!", Âàñèëü Ëàöàí³÷, äèðåêòîð ïî ìàðêåòèíãó, UMC, Êè¿â;
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Òðè ³äå¿ – òðè á³çíåñà. Âèâåäåííÿ íà ðèíîê âèäàâíè÷îãî ïðîåêòó, àóòäîð êîìïàí³¿, ÏÐ àãåíö³¿. Äîïîâ³ä³ ç îáãîâîðåííÿì. Îðãàí³çàòîð – ä³ëîâèé ùîòèæíåâèê "Êîíòðàêòû", Êè¿â;
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Êóäè ïîä³âñÿ êðåàòèâ, Êèðèë Ñìèðíîâ, âèêîíàâ÷èé äèðåêòîð ADC Ðîñ³ÿ, Ìîñêâà;
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Òåõíîëî㳿 ïðÿìèõ òðàíñëÿö³é äëÿ ðîçøèðåííÿ ö³ëüîâî¿ àóäèòî𳿠ïîä³é, Áîðèñ Ïàí÷åíêî, Ìîíîëîã, Êè¿â;
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Êóïèòè äåøåâøå í³æ âêðàñòè. Ïðàâîâ³ â³äíîñèíè ïðè âèêîðèñòàíí³ ôîòîçîáðàæåíü. Îáì³í äóìêàìè, äîñâ³äîì òà çíàííÿìè. Îðãàí³çàòîð – Ôîòîàðòáàíê, Êè¿â;
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Êðèòå𳿠îö³íþâàííÿ åôåêòèâíèõ âåá-ð³øåíü, Ìàêñèì Ãàºâ, êåð³âíèê WorldWebStudio, ÷ëåí ³íòåðíåò-æóð³ ÊÌÔÐ, Êè¿â;
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Ìàéñòåð-êëàñ Ïüºðà Åììàíóåëÿ, strategic planning director "ADVANTAGE" Russia, Ìîñêâà;
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Ñåêö³ÿ-ñåì³íàð Ìåäè÷íà ðåêëàìà: ðåñóðñè ðèíêó, åòèêà, êðåàòèâ. Îðãàí³çàòîðè ñåêö³¿ ÂÄ Ìîð³îí òà ÐÀ Ìàðñìåäèà, Êè¿â;
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²íòåðíåò-ôîðóì "²íòåðíåò – ñüîãîäí³ ÷è çàâòðà?". Çàÿâëåí³ ñï³êåðè: Åðåç Áàõàò "Ukr.net", ãîëîâà ³íòåðíåò-æóð³ ÊÌÔÐ, Äìèòð³é ßøê³í "Internet Expert", Äìèòð³é Ëèñþê "Gemius";
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Ðåêëàìà íà ðàä³î – åôåêòèâíî..??!, ²âàí Ñóâîðîâ, ïðåçèäåíò ÃÊ "ÀÃÍÈ", ãåíåðàëüíèé ïðîäþñåð ðàä³î "Ìèëèöåéñêàÿ âîëíà", Ìîñêâà, Ðîñ³ÿ;
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Æóðíàë³ñòè é ï³àðùèêè: ä³àëîã ïîíàä áàð’ºðàìè. Êðóãëèé ñò³ë. Îñíîâí³ òåìè äëÿ îáãîâîðåííÿ: ßê ï³àðùèêè âèêîðèñòîâóþòü æóðíàë³ñò³â? ×è âèêîðèñòîâóþòü æóðíàë³ñòè ï³àðùèê³â? Ùî òàêå "äæèíñà" òà ÿê ç íåþ áîðîòèñÿ? ×è ìîæëèâå âçàºìîâèã³äíå ñï³âðîá³òíèöòâî? Øëÿõè îïòèì³çàö³¿. Ó÷àñíèêè: æóðíàë³ñòè, ìåä³à-åêñïåðòè, ï³àðùèêè, ïîë³òè÷í³ êîíñóëüòàíòè. Îðãàí³çàòîð – ÂÄ ÊîììåðñàíòÚ-Óêðàèíà, Êè¿â;
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Ðåêëàìà ó ê³íîòåàòðàõ: 5 ïðîáëåì òà ¿õ ð³øåííÿ, Àíàòîë³é Êàñÿíºíêî, äèðåêòîð ç³ ñòðàòåã³÷íîãî ðîçâèòêó é ïðîäàæàì àãåíö³¿ SCG-Carmen, Êè¿â, Ïàâºë Øèëîâñüêèé, ãåíåðàëüí³é äèðåêòîð Êàðìåí Ìåäèà, Ìîñêâà;
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Ìàéñòåð-êëàñ Adri Ulfman, ãîëîâè ìåä³à-æóð³ ÊÌÔÐ, ðåã³îíàëüíîãî ìåíåäæåðà ó Öåíòðàëüí³é é Ñõ³äí³é ªâðîï³, Ñêàíäèíà⳿ é ͳäåðëàíäàõ, Zenith Optimedia, ͳäåðëàíäè;
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It's Not Rocket Science or how to make your client want to buy great creative work. A subjective view on how to convince a client to fall in love with the work you have presented, András Simon, Êðåàòèâíèé äèðåêòîð, CEO/Partner, BBDO Budapest, Óãîðùèíà.
Ñïèñîê ñåì³íàð³â ïîñò³éíî îíîâëþºòüñÿ!
(Ïî÷àñîâà ïðîãðàìà î÷³êóºòüñÿ íàéáëèæ÷èì ÷àñîì)
2 ÷åðâíÿ
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