SEMINAR PROGRAM OF THE 8TH KIAF
The followings seminars, master-classes and presentations are planning in the Festival’s program:
- Damian O’Malley, Chief Strategy and Creative Officer EMEA McCann WorldGroup, the Chairman of the main Jury of KIAF. The Art of Demand Creation
- Damian O’Malley. Creativity and Collaboration in a new world. (Or, a good idea doesn't mind who has it.)
- Igor Ganzha, LMH Consulting, department manager of advertising creation of the International Advertising Institute. Brand as a system. The technology of construction.
- Christo Kaftandjiev, professor of the marketing communications, National University, Sofia. Advertising for media.
- Christo Kaftandjiev, Problems of the advertising education on the example of Miami Ad School, USA.
- Margarita Vasil'eva, director of consulting firm «Paprika brending». Does a brand have the soul? Secrets of the animation.
- Andrey Nadein, editor-in-chief of magazine «Advertising Ideas». Cheap, but angrily: 15 methods to economize.
- Complete course of Direct Marketing for 250 minutes. There are the followings instruments of DM in the course program: direct-mail, call-center & contact-center, mobile marketing, data base, Internet & viral marketing, actions and drawings, DRTV, DRPress, DRRadio (direct response on advertising in MASS-MEDIA.
- Master-class of professor Alex Sitnikov, founder and President ICCG (Moscow), founder and director of Triangle Consulting Group Ltd. (Great Britain), director of Institute for communication management, a doctor of psychological sciences, a chairman of PR-jury, KIAF.
- Igor Pisarskiy’s seminar, advertising academician, chairman of directors’ Board Ð.È.Ì. Porter Novelli agency, founder the national award in the area of public connections development named the Silver archer (Moscow).
- Darek Voytsekhovskiy, creative director of Grey Ukraine. BE BOLD OR DIE.
- Sergey Fenenko, leader of the interactive marketing agency named Novocortex, Netherlands, a chairman of interactive jury KIAF. How you can do good brief and why an advertising agency needs the Strategy Director.
- Simon Silvester, director of business planning, Young & Rubicam, London. My Brain Hurts – the digital revolution is leaving the consumer behind.
- Simon Silvester. Spam Spam Spam Spam’ the case for relationship marketing.
- Pavel Tayanovskiy, leader of ADVantage, Kiev. Ukrainian look at the global trends.
- Oleg Cherniy, a creative director of Prosto Radio.O. The best actor, the best special effect, the best music... Quiet.
- Valery Kureyko, general director of strategic communications’ company Publicity Creating. Creativity in PR: what does divide the advertiser and the PR-man?!
- Grigory Trusov, President of the consulting company «Contact-Expert». He is known as a marketing and organizational development’s consultant with an experience in leading positions in a few countries of the world, a leading public accountant of Bureau Veritas Quality International in the area of ISO 9000:2000, an author of the permanent column, devoted to marketing questions in a newspaper «Vedomosti», and also of a numerous publications in the business- and specialized press about marketing, organizational development and cross-culture management. How to earn on an indirect competition.
- Stuart Nicholson’s Seminar, Network Resource Director ZenithOptimedia, London, a Chairman of Media jury, KIAF.
- Stratification of Ukrainian society or whether there is a middle class in Ukraine as a joint project of "Expert" and the company TNS Ukraine.
- The results of research of GFK company. "Business press: the leaders’ research".
- Giovanni Lunghi seminar, Project Director of ADLAB@GO, the Advertising Research and Practice Laboratory of the University of Udine, Italy.
- Ivetta Delicatnaya’s interactive seminar, general director of Proximity, Russia.
- Irina Vasenina, Progression Moscow , Inna Yurchenko, Progression Kiev . New trends and blowings in area of BTL all over the world and what works at the Russian and Ukrainian markets .
- Yovan Rotsanov’s seminar, creative director of KENSU, chairman of jury of the Graphic design and Packing contest.
- Vlad Vasyukhin, well known Russian advertising journalist, chairman of press jury of KIAF. The creative kitchen.
- Vadim Kulikov’s seminar, academician of advertising Academy, vice-president of association Global Instore Communication, vice-president of professional international association POPAI Russia, co-chairman of Committee of marketing’s services (BTL), Association of Communications Agencies of Russia (ACAR), chairman of jury of the Exposition design contest of KIAF.
- Ales Pavlin, International Relations Director of the festival Golden Drum, partner of Perfo production, Slovenia. Cinema and advertising.
- Ales Pavlin. The presentation of the festival Golden Drum-2007.
- Elena Naryshkina, general director of Moscow International Advertising Festival. Presentation of MIAF-2007.
The presentation of international advertising festivals such as Cannes Lions, EPICA Awards, and New York festival is also planned in the KIAF’s program.
The presented program of KMFR will be specified and complemented.
Look after updates.
The hour program of appearances – coming soon.