Prizes of the Festival
Contest program consists of 16 contests.
One winner is defined per each contest. The winner is awarded with Best contest entry prize.
Every contest consists of contest categories (nominations). In every category first (УgoldФ), second (УsilverФ) and third (УbronzeФ) places are awarded and finalists (short-list) are defined. Should all votes be equal, the head of the jury may decide to award 2 (two) first, 2 (two) second and 3 (three) third places. The jury also has a right to refuse awarding if violations of rules of participation have occurred.
Jury may decide on awarding special prizes.
After discussing the winners in all contests, except alternative advertising, the Head of the jury selects the best entry after consultations with the jury. The Grand-prix is awarded to the best entry.
Entry, selected for the Grand-prix, may not the best entry in certain contest.
The contestantsТ rating is carried out in the end of the competition with addition of extra points for the Festival awards.
The Best Agency title is awarded to the first place contestant.
Other festival (June 1 2004 Ц June 3 2005) award-winning agencies are also reviewed at the Festival. The most Creative agency is the one, which has the biggest number of points.
Following festivals are reviewed in 2005: Cannes Lions 2004, Golden Drum 2004, Golden Hammer 2004, Moscow International Advertising Festival 2004, EPICA Awards 2004, Minsk Euroline Festival 2005, Kazan Festival УDaЕEzh!Ф 2005, Saint-Petersburg Festival УDialogФ 2005.
Victory, prize, reaching the final or special prize (attention: except special partner and sponsor prizes) earns following points*:
- TV, Print, Outdoor Ц 2 points
- Advertising campaigns, media, DM, PR, BTL Ц 2 points
- Other plus special prizes Ц 1 point
3rd place (УbronzeФ)
- TV, Print, Outdoor Ц 3 points
- Media, DM, PR, BTL Ц 3 points
- Advertising campaigns Ц 4 points
- Other Ц 2 points
2nd place (УsilverФ)
- TV, Print, Outdoor Ц 4 points
- Media, DM, PR, BTL Ц 4 points
- Advertising campaigns Ц 5 points
- Other Ц 3 points
1st place (УgoldФ)
- TV, Print, Outdoor Ц 7 points
- Media, DM, PR, BTL Ц 7 points
- Advertising campaigns Ц 8 points
- Other Ц 5 points
The best entry in contest
- TV, Print, Outdoor Ц 10 points
- Media, DM, PR, BTL Ц 10 points
- Advertising campaigns Ц 12 points
- Other Ц 8 points
- Press jury prize Ц 10 points
- Grand-prix Ц 15 points
Point assessment approach of non-KIAF entries is using the following coefficients:
- Cannes Lions Ц 10
- EPICA Awards Ц 5
- Golden Drum Ц 5
- Moscow International Advertising Festival Ц 1.0
- Golden Hammer Ц 1.0
- Euroline Ц 0.7
- УDialogФ Ц 0.7
- УDaЕEzh!Ф Ц 0.5