9:00
-
19:00 

Accreditation of participants. The exhibition of entries in the lobby of the Cinema House.

Red Hall

10:00
-
14:00

14:30
-
17:45

Conference of the International Association of Marketing Initiatives (IAMI)

"Marketing services in Ukraine. Conservatism vs New Technologies"

14:30-14:35 - About MAMI (Introduction briefly)
Vitalina Yashchenko, chairman of board of directors MAMI, managing director at ALL Motion Group

14:35-15:10 - «Welcome to Phygital* Future!»
*Phygital = Physical + Digital 
Oleg Bertush, director at marketing agency Momentum

15:10-15:45 - «Augmented reality â ìàðêåòèíãîâûõ ñåðâèñàõ. Launching Samsung Corby»
Tatiana Zaporozhets, account manager Full Contact

15:45-16:20 - «Why are agencies that do not change over the next year or two, after five years would not be in this market?" 
Nikolay Kholopov, Head Trend spotting, ÐÀ IQ marketing, Moscow, Russia
 
16:20-16:30 - coffee break

16:30-17:45 - Round table "conservative service - preserve news" 

• Tatiana Rodnina, marketing director «Slavutich », Carlsberg Group
• Aleksandra Orda, Marketing Communications specialist Kyivstar
• Nikolay Kholopov, Head Trend spotting, ÐÀ IQ marketing, Moscow, Russia
• Ivetta Delikatnaya, Chief Talent Officer Atlantic Group
• Natalya Boyarchuk, managing director TMA Ukraine
• Tatiana Popova, managing director Media Expert/Havas Media
• Vitalina Yashchenko, managing director at ALL Motion Group

18:00
-
19:30

Presentation of the International Advertising Festival Cannes Lions. Irina Kuznetsova, spokesman for Cannes Lions in Ukraine, KIAF's President

Time

Blue Hall

10:00
-
12:00

Presentation of the works of the Projects of marketing services contest to the jury and the participants of the Festival

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

Ì-1-3 "Come and get your money", BTL & Event Agency "TDI Promo Event", Minsk
Ì-1-11 Art sells, PR êâàäðàò, Minsk
Ì-2-6 TubeArt by Arseniy Mizhenskiy, "PARTYSONS", Kyiv
Ì-4-7 Mend your sails while the weather is fine, Talan Group, Kyiv
M-4-11 Paparazzi in the city,  Voskhod, Ekaterinburg
M-5-1 Sony Ericsson: Entertainment Unlimited, Ark Connect, Moscow
M-5-5 CanCamera, Leo Burnett Moscow
M-5-6 INSIDE THE HEAD, Leo Burnett Ukraine

12:00
-
14:00

Presentation of the works of the Advertising campaigns contest to the jury and the participants of the Festival

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

N-1-1 «Superheroes», "PAPA" former "Robusto", Moscow
N-1-10 "Wake up and...Oops!", Grey Moscow
N-1-20 «Your Corby Speaks For You», Leo Burnett Moscow
N-1-22 Street Children, Leo Burnett Ukraine
N-1-36 HAD A DRINK? DON'T START UP!, ZAVOD,  Moscow
N-1-37 «IKEA Catalogue/Living room », Èíñòèíêò, Moscow
N-1-38 Kseniya Sobchak. Crash, Kinograf

15:00
-
16:00

New Media reality - in the era of Internet advertising and the domination of users

Alex Mas, Ukrainian Banner Network, Infostore, Mail.ua

16:15
-
17:00

How to find customers and do not lose money on the Internet

Alex Chuksin, Director of Marketing Company META, Kiev

17:15
-
18:15

National Internet portal UKR.NET attacking Google

 
Vadim Pustotin ("Sledopyt"), Irina Semenchenko ("UKRNET"), Kiev

Time

Light blue lounge

10:00
-
12:00

Presentation of the Media projects competition to the jury and the participants of the Festival

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

K-3-5 Gone with the wind, Leo Burnett Moscow
K-2-5, K-3-7, K-5-6, K-6-4 Street Children, Leo Burnett Ukraine
K-2-6 Jacobs Tram Cafe, Starcom Ukraine
K-3-10 Endless Racing Game for iPhone», Novocortex, Netherlands
K-4-1 Steel Lion, BBDO Russia
K-1-1, K-6-7 Tuborg. ²ÄÅÎ.FUN.².ß, Media Direction Ukraine
K-6-11 Kseniya Sobchak. Crash, Kinograf

12:00
-
14:00

Presentation of the PR projects competition to the jury and the participants of the Festival

L-1-4 «Mystery Journalist», PR kvadrat
L-1-6 «Christmas Miracles», SHARK MEDIA, Riga   
L-4-1 «You are worth a compliment!», ISD GROUP,  Kyiv
L-5-2 "Singing in the Shower" community, ISD GROUP, Kyiv
L-4-4 ORDER A HOLIDAY FOR GIRLFRIEND, TABASCO, Kyiv
L-1-9, L-5-7 HAD A DRINK? DON'T START UP!, ZAVOD, Moscow

14:30
-
15:15

15:30
-16:30

Gala Meeting of the Art Directors Club Ukraine ADC*UA. In the program: presentation of the Club identity attributes to its members

Opening Party of XI KIAF
Beginning at 20-00

Tsar project
Grushevskoho street, 1Â