Ê-1. Complex advertising campaigns and programs that include two or more advertising or marketing communications (TV, print, package, the Internet, BTL, PR etc)
Ê-2. Advertising series: advertising campaign of 3 or more elements of any direct communication (TV, print, outdoor, radio etc)

• Accordance of advertising idea to declared objects
• Quality of conception’s realization

Payment	till 31.03.2008	till 25.04.2008	after 25.04.2008
The cost of one entry participation	85 EUR	120 EUR	150 EUR

In entry’s presentation must be:

• Description of campaign’s objects posed
• Description of proposed strategy, creative and communication solutions
• Description of results that campaign achieved
• Description of things that differ this campaign and make it deserving of award

Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint äëÿ PC). Technical requirements for presentation’s elements:

• Arial type for text;
• TV ads in MPEG-1, 320 õ 240 pixels;
• Print ads, posters, advertising publications in JPEG, RGB;
• Radio ads in the form of WAV, 44100 Hz, 16 bit.

On CD must be indicated: participant, contest category code, entry name.

The non-residents can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling  of contest application.

Äëÿ ðåãèñòðàöèè ó÷àñòèÿ ñåðèè ðàáîò (ìàêåòîâ, ðîëèêîâ) â êàòåãîðèè Ê-2, íà ñàéòå Ôåñòèâàëÿ íåîáõîäèìî çàïîëíèòü åäèíóþ çàÿâêó íà âñþ ñåðèþ ñ óêàçàíèåì â íàçâàíèè èñïîëüçóåìîãî ìåäèà (â ñêîáêàõ).

Entries to category K-2 must be given under technical requirements of appropriate category (TV, print, radio etc). Elements’ common quantity (spots, models etc) in one advertising series can’t be more than seven.

TV series must be under next technical requirements:

in MPEG4 only, DiVX codec no less than 5.1.1 (data stream (b.r.) – no less than 7 Mb/sec, shot size - 720 x 576), audio - in MP3 only (data stream no less than 128 Kb/sec, discretization (sampling) – from 44100 Hz, 16 bit, stereo)

All spots from one participant must be on one disk (CD or DVD) in the form of separate files.
On disk must be indicated: participant, contest category, entry and file namesnames must be in Latin letters (Cyrillic is strictly forbidden)

The non-residents can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling  of contest application

Print series must be given in form of colour A4 prints

On the back of an entry must be indicated it name and contest category without indicating (!) of participant’s name.