/ Ïðîãðàììà ìåðîïðèÿòèé / 31 ìàÿ

Ïðîãðàììà ìåðîïðèÿòèé. 31 ìàÿ

• 9-30 – 11-30
  Ïîêàç êîíêóðñíûõ ðàáîò êîíêóðñà ÒÂ-ðåêëàìû.
• 11-45 – 12-15
  

  Òåõíîëîãèè ïðÿìûõ òðàíñëÿöèé äëÿ ðàñøèðåíèÿ öåëåâîé àóäèòîðèè ñîáûòèé, Áîðèñ Ïàí÷åíêî, Ìîíîëîã, Êèåâ.

Ñìîòðåòü âèäåî

• 12-30 – 13-30
  

  Ïðèäóìàë èäåþ? Òåïåðü ïðèâÿæè ðåêëàìó ê áðýíäó!, Ìàðãàðèòà Âàñèëüåâà, äèðåêòîð êîíñàëòèíãîâîé ôèðìû "Ïàïðèêà áðýíäèíã", Ñàíêò-Ïåòåðáóðã.

Ñìîòðåòü âèäåî

• 13-45 – 14-45
  

  Ðåêëàìà â êèíîòåàòðàõ: 5 ïðîáëåì è èõ ðåøåíèÿ, Àíàòîëèé Êàñÿíåíêî, äèðåêòîð ïî ñòðàòåãè÷åñêîìó ðàçâèòèþ è ïðîäàæàì àãåíòñòâà SCG-Carmen, Êèåâ, Ïàâåë Øèëîâñêèé, ãåíåðàëüíûé äèðåêòîð Êàðìåí Ìåäèà, Ìîñêâà.

Ñìîòðåòü âèäåî

• 15-00 – 16-00
  

  Äâèæóùèå ñèëû âèðóñíîãî ìàðêåòèíãà, Àíäðåé Íàäåèí, ãëàâíûé ðåäàêòîð æóðíàëà "Ðåêëàìíûå Èäåè", Ñàíêò-Ïåòåðáóðã.

• 16-15 – 17-00
  Golden Drum festival presentation, Jure Apih, ïðåçèäåíò ðåêëàìíîãî ôåñòèâàëÿ Golden Drum, Ëþáëÿíà.

• 17-15 – 18-30
  

  EPICA Awards, the 2005 winners presentation, Andrew Rawlins, ïðåçèäåíò EPICA Awards, Ïàðèæ.

• 18-45 – 19-30
  Golden Award Montreux presentation, Õðèñòî Êàôòàíäæèåâ, Ñîôèÿ.

• 10-30 – 11-15
  It is not creative unless it sells: Examples of the most effective advertising campaigns in the World. Based on EFFIE winning campaigns from US, Europe and Asia, Hando Sinisalu, óïðàâëÿþùèé ïàðòíåð êîìïàíèè Best-marketing, ãëàâíûé ðåäàêòîð æóðíàëà Baltic Marketing&Advertising;, Òàëëèíí.

Ñìîòðåòü âèäåî

• 11-15 – 11-30
  
  Ïðåçåíòàöèÿ Effie Awards Ukraine, Êàçáåê Áåêòóðñóíîâ, èñïîëíèòåëüíûé äèðåêòîð êîíêóðñà.

Ñìîòðåòü âèäåî

• 11-45 – 12-45
  
  Ìàñòåð-êëàññ ñòóäèè Direct Design, Ëåîíèä Ôåéãèí è Äìèòðèé Ïåðûøêîâ, Ìîñêâà.

Ñìîòðåòü âèäåî

• 13-00 – 14-01
  
  Êàê ëþáèòü Çàêàç÷èêà: 11 ïîçèöèé, Àíäðåé Ëîãâèí, ñòóäèÿ ËÎÃÂÈÍDESIGN, ïðåäñåäàòåëü æþðè äèçàéíåðîâ 7-ãî ÊÌÔÐ, Ìîñêâà.

Ñìîòðåòü âèäåî

• 14-30 – 16-00
  

  Ñåêöèÿ-ñåìèíàð Ìåäèöèíñêàÿ ðåêëàìà: ðåñóðñû ðûíêà, ýòèêà, êðåàòèâ. Îðãàíèçàòîðû ñåêöèè ÈÄ Ìîðèîí è ÐÀ Ìàðñìåäèà, Êèåâ.

• 16-15 – 17-30
  Èíòåðíåò-ôîðóì "Èíòåðíåò – ñåãîäíÿ èëè çàâòðà?". Çàÿâëåííûå ñïèêåðû: Ýðåç Áàõàò, "Ukr.net", ïðåäñåäàòåëü èíòåðíåò-æþðè ÊÌÔÐ, Äìèòðèé ßøêèí "Internet Expert", Äìèòðèé Ëèñþê "Gemius".

• 17-45 – 18-30
  Íåòðàäèöèîííàÿ ðåêëàìà, Õðèñòî Êàôòàíäæèåâ,  äîêòîð ìàðêåòèíãîâûõ êîììóíèêàöèé, Ñîôèÿ.

• 20-30
  Öåðåìîíèÿ "Ñëåä â ðåêëàìå", Òåàòð êóêîë. Îðãàíèçàòîðû: Äåëîâîé åæåíåäåëüíèê "Êîíòðàêòû" è àãåíòñòâî "ÀÄÂ-ÄÂÀ"...