/ Ïðîãðàììà ìåðîïðèÿòèé / 1 èþíÿ

Ïðîãðàììà ìåðîïðèÿòèé. 1 èþíÿ

• 10-30 – 11-30
  Ìàñòåð-êëàññ Ïüåðà Ýììàíóýëÿ, strategic planning director "ADVANTAGE" Russia, Ìîñêâà.

Ñìîòðåòü âèäåî

• 11-45 – 12-45
  
  Disruptive ideas and how to sell them, Zeke Tastas, Arvid Svanvik, Êðåàòèâíûå äèðåêòîðà, Scholz and Friends Stockholm, Øâåöèÿ.

Ñìîòðåòü âèäåî

• 13-00 – 13-45
  Ïðåçåíòàöèÿ Ìîñêîâñêîãî Ìåæäóíàðîäíîãî Ôåñòèâàëÿ Ðåêëàìû, Åëåíà Íàðûøêèíà, äèðåêòîð ôåñòèâàëÿ, Ìîñêâà.

Ñìîòðåòü âèäåî

• 13-50 – 14-50
  
  Ìîè õóäøèå ðåêëàìíûå ðîëèêè, ßðîñëàâ ×åâàæåâñêèé, ßð÷å, Ìîñêâà, Ðîññèÿ.

Ñìîòðåòü âèäåî

• 15-00 – 15-30
  
  Golden Hammer festival presentation, Ingrīda Krīgere, Golden Hammer director, Ðèãà.

Ñìîòðåòü âèäåî

• 15-45 – 16-45
  Ìåäèàïîòðåáëåíèå â Ðîññèè è íà Óêðàèíå: 100 ëåò ðàçëè÷èé, Ìèõàèë Äûìøèö, ãåíåðàëüíûé äèðåêòîð "Äûìøèö è ïàðòíåðû", ïðåäñåäàòåëü æþðè ðåêëàìîäàòåëåé, Ìîñêâà.

• 17-00 – 18-00
  
  Ìàñòåð-êëàññ Adri Ulfman, ïðåäñåäàòåëÿ ìåäèà-æþðè ÊÌÔÐ, ðåãèîíàëüíîãî ìåíåäæåðà â Öåíòðàëüíîé è Âîñòî÷íîé Åâðîïå, Ñêàíäèíàâèè è Íèäåðëàíäàõ, Zenith Optimedia, Íèäåðëàíäû.

Ñìîòðåòü âèäåî

• 18-15 – 19-15
  Media Innovation. The original use of media from EPICA Awards, Andrew Rawlins, ïðåçèäåíò EPICA Awards, Ïàðèæ.

• 19-30 – 20-15
  New York Festival presentation, Õðèñòî Êàôòàíäæèåâ, Ñîôèÿ.

• 10-15– 11-30
  Äåòñêèé ìàðêåòèíã. Âïàäàòü â äåòñòâî ìîæíî ñ óìîì èëè êàê äîñòó÷àòüñÿ äî þíûõ ïîòðåáèòåëåé. Ìèíè-êîíôåðåíöèÿ î ñïîñîáàõ ïðîäâèæåíèÿ ìèíè-áðåíäîâ. Îðãàíèçàòîð àãåíòñòâî Kidnapping, Êèåâ.

Ñìîòðåòü âèäåî

• 11-45 – 12-15
  
  Êóïèòü äåøåâëå ÷åì óêðàñòü. Ïðàâîâûå îòíîøåíèÿ ïðè èñïîëüçîâàíèè ôîòîèçîáðàæåíèé. Îáìåí ìíåíèÿìè, îïûòîì è çíàíèÿìè. Îðãàíèçàòîð – Ôîòîàðòáàíê, Êèåâ.

Ñìîòðåòü âèäåî

• 12-30 – 13-30
  Fotobank ñîâìåñòíî ñ ïàðòíåðîì Getty Images ïðåäñòàâëÿåò ìàñòåð-êëàññ: Òåíäåíöèè ðàçâèòèÿ êðåàòèâíîé ôîòîãðàôèè, Paul Foster, European Deputy Director of Photography for Getty Images, Ëîíäîí.

Ñìîòðåòü âèäåî

• 13-45 – 14-30
  
  Òðè èäåè – òðè áèçíåñà. Âûâîä íà ðûíîê èçäàòåëüñêîãî ïðîåêòà, àóòäîð êîìïàíèè, ÏÐ àãåíòñòâà. Äîêëàäû ñ îáñóæäåíèÿìè. Îðãàíèçàòîð – äåëîâîé åæåíåäåëüíèê "Êîíòðàêòû", Êèåâ.

Ñìîòðåòü âèäåî

• 14-45 – 15-30
  

  "JEANS – èãðà íà÷àëàñü!", Âàñèëèé Ëàöàíè÷, äèðåêòîð ïî ìàðêåòèíãó, UMC, Êèåâ.

• 15-45 – 16-45
  ÀíòèÌóëüòÿøíàÿ ðåêëàìà – âåñåëî è ýôôåêòèâíî. Êàê èñïîëüçîâàòü ôëýø-àíèìàöèþ â ïðîäâèæåíèè ïðîäóêòà, Íàòàëüÿ Îâ÷èííèêîâà, äèðåêòîð ïî ðàçâèòèþ ñòóäèè "Àíòèìóëüò", Ìîñêâà.

• 17-00 – 18-00
  

  Êðèòåðèè îöåíêè ýôôåêòèâíûõ âýá-ðåøåíèé, Ìàêñèì Ãàåâ, ëèäåð è îñíîâàòåëü WorldWebStudio, ÷ëåí èíòåðíåò-æþðè ÊÌÔÐ, Êèåâ.

• 18-15 – 19-30
  Æóðíàëèñòû è ïèàðùèêè: ïîâåðõ áàðüåðîâ. Êðóãëûé ñòîë. Ó÷àñòíèêè: æóðíàëèñòû, ìåäèà-ýêñïåðòû, ïèàðùèêè, ïîëèòè÷åñêèå êîíñóëüòàíòû. Îðãàíèçàòîð – ÈÄ ÊîììåðñàíòÚ-Óêðàèíà, Êèåâ.

• Ñ 20-30  Âå÷åðèíêà â ìîäíîì áîóëèíãå "Õàìåëåîí".