26 May

Attention! The program can be changed. Watch for updates on the Festival web-site

9:00
-
19:00 

Accreditation of participants. The exhibition of entries in the lobby of the Cinema House.

 Time

Red Hall

10:00
-
14:00

Viewing of the works in the FILM competition. Forming the short-list by the Creative jury in live mode.

14:30
-
17:45

Conference of the International Association of Marketing Initiatives (IAMI)

"Marketing services in Ukraine. Conservatism vs New Technologies"

14:30-14:35 - About MAMI (Introduction briefly)
Vitalina Yashchenko, chairman of board of directors MAMI, managing director at ALL Motion Group

 

14:35-15:10 - «Welcome to Phygital* Future!»
*Phygital = Physical + Digital
 
Oleg Bertush, director at marketing agency Momentum

15:10-15:45 - «Augmented reality в маркетинговых сервисах. Launching Samsung Corby»
Tatiana Zaporozhets, account manager Full Contact

15:45-16:20 - «Why are agencies that do not change over the next year or two, after five years would not be in this market?" 
Nikolay Kholopov, Head Trend spotting, РА IQ marketing, Moscow, Russia
 
16:20-16:30 - coffee break

16:30-17:45 - Round table "conservative service - preserve news" 

  • Tatiana Rodnina, marketing director «Slavutich », Carlsberg Group
  • Aleksandra Orda, Marketing Communications specialist Kyivstar
  • Nikolay Kholopov, Head Trend spotting, РА IQ marketing, Moscow, Russia
  • Ivetta Delikatnaya, Chief Talent Officer Atlantic Group
  • Natalya Boyarchuk, managing director TMA Ukraine
  • Tatiana Popova, managing director Media Expert/Havas Media
  • Vitalina Yashchenko, managing director at ALL Motion Group

18:00
-
19:30

Presentation of the International Advertising Festival Cannes Lions. Irina Kuznetsova, spokesman for Cannes Lions in Ukraine, KIAF's President

Time

Blue Hall

10:00
-
12:00

Presentation of the works of the Projects of marketing services contest to the jury and the participants of the Festival

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

М-1-3 "Come and get your money", BTL & Event Agency "TDI Promo Event", Minsk
М-1-11 Art sells, PR квадрат, Minsk
М-2-6 TubeArt by Arseniy Mizhenskiy, "PARTYSONS", Kyiv
М-4-7 Mend your sails while the weather is fine, Talan Group, Kyiv
M-4-11 Paparazzi in the city,  Voskhod, Ekaterinburg
M-5-1 Sony Ericsson: Entertainment Unlimited, Ark Connect, Moscow
M-5-5 CanCamera, Leo Burnett Moscow
M-5-6 INSIDE THE HEAD, Leo Burnett Ukraine

12:00
-
14:00

Presentation of the works of the Advertising campaigns contest to the jury and the participants of the Festival

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

N-1-1 «Superheroes», "PAPA" former "Robusto", Moscow
N-1-10 "Wake up and...Oops!", Grey Moscow
N-1-20 «Your Corby Speaks For You», Leo Burnett Moscow
N-1-22 Street Children, Leo Burnett Ukraine
N-1-36 HAD A DRINK? DON'T START UP!, ZAVOD,  Moscow
N-1-37 «IKEA Catalogue/Living room », Инстинкт, Moscow
N-1-38 Kseniya Sobchak. Crash, Kinograf

15:00
-
16:00

New Media reality - in the era of Internet advertising and the domination of users

Alex Mas, Ukrainian Banner Network, Infostore, Mail.ua

16:15
-
17:00

How to find customers and do not lose money on the Internet

Alex Chuksin, Director of Marketing Company META, Kiev

17:15
-
18:15

National Internet portal UKR.NET attacking Google

 
Vadim Pustotin ("Sledopyt"), Irina Semenchenko ("UKRNET"), Kiev

Time

Light blue lounge

10:00
-
12:00

Presentation of the Media projects competition to the jury and the participants of the Festival

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

K-3-5 Gone with the wind, Leo Burnett Moscow
K-2-5, K-3-7, K-5-6, K-6-4 Street Children, Leo Burnett Ukraine
K-2-6 Jacobs Tram Cafe, Starcom Ukraine
K-3-10 Endless Racing Game for iPhone», Novocortex, Netherlands
K-4-1 Steel Lion, BBDO Russia
K-1-1, K-6-7 Tuborg. ВІДЕО.FUN.І.Я, Media Direction Ukraine
K-6-11 Kseniya Sobchak. Crash, Kinograf

12:00
-
14:00

Presentation of the PR projects competition to the jury and the participants of the Festival

L-1-4 «Mystery Journalist», PR kvadrat
L-1-6 «Christmas Miracles», SHARK MEDIA, Riga   
L-4-1 «You are worth a compliment!», ISD GROUP,  Kyiv
L-5-2 "Singing in the Shower" community, ISD GROUP, Kyiv
L-4-4 ORDER A HOLIDAY FOR GIRLFRIEND, TABASCO, Kyiv
L-1-9, L-5-7 HAD A DRINK? DON'T START UP!, ZAVOD, Moscow

14:30
-
15:15

Press conference of the organizers and partners of XI KIAF on the opening of the Festival

15:30
-16:30

Gala Meeting of the Art Directors Club Ukraine ADC*UA. In the program: presentation of the Club identity attributes to its members

Opening Party of XI KIAF
Beginning at 20-00

Tsar project
Grushevskoho street, 1В

 

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Mobile operator of Festival


Design Concept

Organizer awarding ceremony


Partner of nomination "Stars in advertising"


Partner of Contest "Interactive advertising"

Packing Design nomination partner


Promotional agency


BTL agency


PR agency


Stands of KIAF 11


Packages of KIAF 11


Event award organizer



Newspaper of Festival

Voting system

Printing partner

Wide Posters Partner

Restaurant Partner

Prizes of KIAF 11

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