News
27-05-2009 12:08
Trendwatching as the new tool of marketing inspiration. THINK! McCann Erickson on KIAF

 

What for consumer trends are necessary to business and brands. How trends inspire on creation of new products and new communications of the brand. How both international and Ukrainian brands and companies follow the trends.

How to use trends in advertising agency and what for trendwatchers consider the consumer under a microscope of trends. How the analysis of consumer trends from a position of strategy of a concrete brand becomes for experts in marketing, strategy and creativity a boundless source of new insights for brand communications.

The analysis of display of one of actual world trends in Ukraine.

Experts in strategic planning and studying of trends of creative agency THINK! McCann Erickson will tell about it all on performance on KIAF on May, 28th, on Thursday.



Back to news list

Registration
Login: Password:
Forgot password?

Design Concept


Organizer awarding ceremony


Partner of nomination "Stars in advertising"


Partner of 10-years KIAF rarty


Photography partner


Partner of Contest "Interactive advertising"


Partner of Contest "Label and Packaging"


Promotional agency


BTL agency


PR agency


Newspapers of KIAF 10


Stands of KIAF 10


Graphic arts industry of KIAF 10


Prizes of KIAF 10


Packages of KIAF 10


Transport Partner


Aroma partner


Хроника КМФР