27-05-2009 09:09
From negative to positive. Seminar on advertising photo from Kinograf


On May, 28th, at 17:25, in the Red hall of the House of Cinema within the limits of 10th Kiev International Advertising Festival the seminar «Selling photo. How to squeeze out a high-grade advertising campaign out of one photosession?» will take place.

How not to lose a product behind the glamour, what to show to the consumer largely? From table-top to fashion-story: all that transforms a photo into effective business tool. For a dessert, the best images under a «Censored" signature, and also «Fashion photographer show» - erotic video in a format of a corporate film.

The basic questions of a seminar:

  • Advertising photo - the powerful advertising communication tool.
  • Range of possibilities.
  • System of mutual relations: Customer-agency-photographer.
  • Work in a team.
  • Marketing component of creativity.
  • Order of preparation and project realisation.
  • Working out of the concept and concrete images.
  • Game casting.
  • Plot development.
  • Production shooting.
  • Art department work.
  • Formation of an image.
  • What differs fashion from glamour?
  • Fashion photographer show.
  • Virus as advancement means.
  • Specificity of table - top shooting.


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Design Concept

Organizer awarding ceremony

Partner of nomination "Stars in advertising"

Partner of 10-years KIAF rarty

Photography partner

Partner of Contest "Interactive advertising"

Partner of Contest "Label and Packaging"

Promotional agency

BTL agency

PR agency

Newspapers of KIAF 10

Stands of KIAF 10

Graphic arts industry of KIAF 10

Prizes of KIAF 10

Packages of KIAF 10

Transport Partner

Aroma partner

Хроника КМФР