News
22-05-2009 13:48
Alexey Saj has thought up a new prize for the most creative agency of Ukraine

This year KIAF's Organising committee will award winners of the Festival with new prizes. And the All-Ukrainian Advertising Coalition, which conducts calculation of a creative rating and hands over prizes to the most creative agencies in advertising and marketing, decided to give new prizes also.

What is the award for the most creative?

Let's ask the author of awards, the artist, creative director of Sahar and the owner of a prize of the most creative agency-2006 Alexey Saj.

Alexey Saj: "Maxim Lazebnik addressed me with the request to create a prize, which will be handed over to the most creative agency of Ukraine. The problem was that to create something valuable in itself, without certain style, not creative, but expressive, with the possibility of annual duplicating. Lazebnik thought that I will get confused by such a brief. But the problem was absolutely clear to me.

All has turned out as much as possible ugly - I am not the fan of beauty. The main thing is a combination of sense, the form, expressiveness and a riddle which the person will want to solve.

So the monitor on which the colour of a background constantly varies has turned out. A black framework, a white font and fine cyclic movie: «The most creative agency of Ukraine»...



Back to news list

Registration
Login: Password:
Forgot password?

Design Concept


Organizer awarding ceremony


Partner of nomination "Stars in advertising"


Partner of 10-years KIAF rarty


Photography partner


Partner of Contest "Interactive advertising"


Partner of Contest "Label and Packaging"


Promotional agency


BTL agency


PR agency


Newspapers of KIAF 10


Stands of KIAF 10


Graphic arts industry of KIAF 10


Prizes of KIAF 10


Packages of KIAF 10


Transport Partner


Aroma partner


Хроника КМФР