Traditionally at Kiev International Advertising Festival list of contests is judging not by agencies’ representatives but by their clients – advertisers.
Right to determine who is the best in contests of advertising and PR campaigns, BTL and DM projects is exactly committed to marketing directors of big companies’.
As to Organization Committee of KIAK-2006 all advertisers are “equally useful” and valuable it can’t dare to determine who of them is the very-very and who prepared to take up a post of the Chairman of Advertisers’ Jury.
Therefore Organization Committee of the 7th KIAF took a strong-willed decision and charge with heading the clients’ jury doctor-psychiatrist Mikhail Dymshyts, lecturer of London PR School and Institute of Communication Management, author of the book “Manipulation by buyer” and numerous articles in questions of marketing and advertising, general director of the “Dymshyts i partnery” company.
Thus, in Advertisers’ Jury staff of the KIAF-2006 went:
Mikhail Dymshyts, general director "Dymshyts i partnery", Moscow – Chairman of the jury;
Vasil Latsanich, marketing director, UMC, Kiev;
Julia Romanova, marketing director, IDS GROUP, Kiev;
Taras Gorkyn, marketing manager Johnson&Johnson; Consumer Ukraine, Kiev;
Yaroslav Koval, marketing director, Kraft Foods Ukraine, Kiev.
In opinion of organizers of the Festival, view on advertising idea originality and quality of its realization of client and creative director is often different and this mean that advertisers-competitioners of the Kiev International Advertising Festival has double chance to win!