Îöåíèâàåò êîíêóðñû: Òåëåâèçèîííîé ðåêëàìû, Ïå÷àòíîé ðåêëàìû, Ïîñòåðîâ, ïëàêàòîâ, òðàíçèòíîé ðåêëàìû, Ðåêëàìíîé ôîòîãðàôèè, Ðàäèîðåêëàìû èç îñíîâíîé ïðîãðàììû ÊÌÔÐ.
×ëåíû Áîëüøîãî æþðè ðàáîòàþò íåçàâèñèìî äðóã îò äðóãà, îáñóæäåíèå ðàáîò íå ïðîèñõîäèò, íà îöåíêó êîíêóðñíûõ ðàáîò îòâîäèòñÿ îäíà íåäåëÿ (7 äíåé).
Ðàáîòû îöåíèâàþòñÿ ïî ýëåêòðîííûì èçîáðàæåíèÿì. Îöåíêè âûñòàâëÿþòñÿ â äâîè÷íîì êîäå: 1/0
×ëåíû æþðè ìîãóò (!) ãîëîñîâàòü çà ðàáîòû, ïîäàííûå àãåíòñòâîì, â êîòîðîì ðàáîòàåò ÷ëåí æþðè, ò.å. îöåíèâàòü "ñâîè" ðàáîòû. Ïî èòîãàì ãîëîñîâàíèÿ êàæäàÿ ðàáîòà ïîëó÷àåò îïðåäåëåííîå êîëè÷åñòâî áàëëîâ.
Ðàáîòû, íàáðàâøèå 30% è áîëåå ãîëîñîâ îò ïðîãîëîñîâàâøèõ ÷ëåíîâ æþðè, ñ÷èòàþòñÿ ïðîøåäøèìè ïðåäâàðèòåëüíûé îòáîð (pre-selection). Äàëåå òîëüêî ýòè êîíêóðñíûå ðàáîòû ðàññìàòðèâàåò Êðåàòèâíîå æþðè ÊÌÔÐ è îïðåäåëÿåò ïîáåäèòåëåé (ïðèçåðîâ) Ôåñòèâàëÿ. Ðàáîòû, íàáðàâøèå 50% è áîëåå ãîëîñîâ îò ïðîãîëîñîâàâøèõ ÷ëåíîâ æþðè, ñ÷èòàþòñÿ ôèíàëèñòàìè ÊÌÔÐ (âîøåäøèìè â øîðò-ëèñò).
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Ìèð Àçåð Àáäóëëàåâ, ÀÀ&M, Áàêó
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Àðà Àãàìÿí, Triada Studio, Åðåâàí
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Àðàì Àçàðÿí, Èíäèãî, Åðåâàí
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Ôèêðåò Àëèåâ, KHATT advertising, Áàêó
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Äìèòðèé Áåëêîâ, TwoSigns, Ìîñêâà
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Áîðèñ Áåíäèêîâ, ôîòîãðàô, Ìîñêâà
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Ñåðãåé Áåñïàëîâ, OpenUp! Communications, Êèåâ
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ßðåê Âèåâèîðñêè, Leo Burnett Ukraine, Êèåâ
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Þðèé Áîâñóíîâñêèé, MA FCB, Êèåâ
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Äìèòðèé Áîëñóíîâñêèé, Grey, Êèåâ
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Ñâåòëàíà Âîëêîâåö, Áåëàÿ Êàðîíà, Ìèíñê
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Òàèñèÿ Ãàíæà, Art-Image concept & production, Ìîñêâà
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Àðìàí Ãðèãîðÿí, McCann Erickson Armenia, Åðåâàí
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Èãîðü Ãóðîâè÷, OstenGruppe, Ìîñêâà
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Õèêìåò Ãóñåéíîâ, 3HDesign, Áàêó
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Ñëàâà Äåíèñ, Young&Rubicam, Êèåâ
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Ñâåòëàíà Äîðîøåâà, EuroRSCG New Europe, Êèåâ
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Äàìèð Åíàëèåâ, Ñàáëÿ, Êèåâ
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Ñòàñ Æèöêèé, OpenDesign, Ìîñêâà
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Àíäðåé Çàáèÿêà, Saatchi&Saatchi, Êèåâ
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Äæåéõóí Èìàíîâ, GIStudio, Áàêó
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Àíæå Éåðåá, Kaffeine Communications, Êèåâ
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Êàðåí Êàçàðÿí, Prime Commercial - WPP, Åðåâàí
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Åâãåíèé Êàìèíñêèé, Think!MacCann Erickson, Êèåâ
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Äìèòðèé Êîçëîâ, PLENUM Brand developers, DEFA Interaktiv, Ìîñêâà
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Âèòàëèé Êîêîøêî, Êèíîãðàô, Êèåâ
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Ãåîðãèé Êî÷åãàðîâ, æóðíàë iCreate, èçäàòåëüñòâî Index Design, Ìîñêâà
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Áîãäàí Êðàâ÷åíêî, ISKRA, Êèåâ
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Ñåðãåé Êðèâîøåÿ, EuroRSCG Kiev, Êèåâ
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Ìèõàèë Êóäàøêèí, Leo Burnett, Ìîñêâà
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Ïàâåë Êóäðÿâöåâ, NextDesign studio, Ìîñêâà
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Êîíñòàíòèí Êóçíåöîâ, DIALLA, Êèåâ
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Îëåã Ëàïøèí, Grey, Ìîñêâà
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Åâãåíèé Ìàëûøåâ, GRAPHIC+PRODUCTIONS, Ìîñêâà
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Ýäóàðä Ìåùàíèí, Marks Ukraine, Êèåâ
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Àëåêñàíäð Íåòðåá÷óê, Ìaxima, Êèåâ
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Ñâÿòîñëàâ Ïèëèï÷óê, Àðòìàñòåð, Êèåâ
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Âàäèì Ïîëÿêîâ, JWT, Êèåâ
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Îëåã Ïóäîâ, McCann Erikson, Ìîñêâà
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Âèë Ðàñò, Ogilvy, Êèåâ
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Îëåã Ðîìàíîâ, EFECTA, Ìèíñê
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Ñàìâåë Ñààêÿí, Proxy, Åðåâàí
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Àëåêñåé Ñàé, Sahar, Êèåâ
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Àëåêñàíäð Ñìèðíîâ, Tabasco, Êèåâ
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Ñâÿòîñëàâ Ñïåêòîð, B.I.T.A., Êèåâ
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Çàâåí Xà÷èêÿí, Photogroup Agency, Åðåâàí
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Äìèòðèé ×åáîòêîâ, elvisPelvis, Êèåâ
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Êèðèëë ×è÷êàí, Provid, Êèåâ
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Àëåêñàíäð Øåâåëåâè÷, Kryn - Starcom Mediavest Groupe Belarus, Ìèíñê