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ÏðåäñòàâèòåëüñòâàÊèåâ
Íà ãëàâíóþ
English
29.05.2002
ÄÎÌ ÊÈÍÎ,
óë.Ñàêñàãàíñêîãî, 6
| 9-00 - 18-00 | Ðåãèñòðàöèÿ ó÷àñòíèêîâ (Õîëë ïåðâîãî ýòàæà) |
| Êðàñíûé Çàë | |
| 10-30 - 12-30 | Ïðîñìîòð êîíêóðñíûõ ÒÂ-ðàáîò 3 ÊÌÔÐ |
| 12-45 - 13-45 | "Åðåâàí-Áàêó-Òáèëèñè" - âàãîí ïðîáëåì. Âðåìåííûå ïðîÿñíåíèÿ. Ïðåçåíòàöèÿ Êàâêàçñêîãî Ìåæäóíàðîäíîãî Ôåñòèâàëÿ Ðåêëàìû (CIFA). Ãåîðãèé Õàòèàøâèëè, Òáèëèñè. |
| 14-00 - 15-00 | De Wolfe Limited Music Publishers, London - World's Largest Production Music Library. Mr. Oleg Onopryyenko, Music Agent & Head of Representative in Finland / Malta / Russia / CIS & Baltic Countries. Ïîêàç show-reel: ñïåöèàëüíî ñî÷èíåííàÿ ìóçûêà äëÿ ðåêëàìû, áèáëèîòå÷íàÿ ìóçûêà â ðîññèéñêîé è óêðàèíñêîé ðåêëàìå. Ìóçûêà â ðåêëàìå - "Îðèãèíàëüíàÿ" èëè "Áèáëèîòå÷íàÿ" âûáîð äëÿ ïðîäþñåðà. Ñêîëüêî ñòîèò ñïåöèàëüíî ñî÷èíåííàÿ ìóçûêà â Âåëèêîáðèòàíèè. Ïðåçåíòàöèÿ De Wolfe Music Search - Ìóçûêàëüíûé Êàòàëîã è ïîèñêîâàÿ ñèñòåìà, äëÿ PC/Mac. Áàçà äàííûõ áîëåå ÷åì 22000 ìóçûêàëüíûõ ïðîèçâåäåíèé, 11000 ìóçûêàëüíûõ äåìî. |
| 15-30 - 16-30 | "ÊÈÍÎ ÏÐÎ ÊÈÍÎ". Óíèêàëüíûé ñïåöïðîåêò ñòóäèè "KINOGRAF". Ðåêëàìíûé ðîëèê - ãëàçàìè àâòîðîâ è ó÷àñòíèêîâ. Íå âîøåäøèå äóáëè, êîìè÷íûå ìîìåíòû ñú¸ìîê, îçâó÷êà…Âñ¸ òàéíîå ñòàíîâèòñÿ ÿâíûì! |
| 17-00 - 18-30 | Íüþ-Éîðêñêèé Ìåæäóíàðîäíûé Ôåñòèâàëü ðåêëàìû. Õðèñòî Êàôòàíäæèåâ, äîêòîð ìàðêåòèíãîâûõ êîììóíèêàöèé è ñåìèîòèêè, Ñîôèÿ, ÷ëåí æþðè The New York Festivals The topic of this presentation is one of the biggest world advertising festivals - The New York Festivals: · its advantages with regard to the advertising world; · its programs where the ad agencies can participate, · some of the last awarded ads; etc. The presentation is done with the help of multimedia, Power Point, and video. |
Ãîëóáîé çàë
| 10-30 - 12-00 | Ïðåçåíòàöèÿ êîíêóðñíûõ BTL-ïðîåêòîâ è ðåêëàìíûõ êàìïàíèé |
| 12-30 - 13-30 | Ìàñòåð-êëàññ "Ìûñëè è ýìîöèè â ìàðêåòèíãå è ðåêëàìå". Âàäèì Ïóñòîòèí, Äèðåêòîð ïî ðàçâèòèþ áèçíåñà è ñòðàòåãè÷åñêîìó ïëàíèðîâàíèþ ÐÀ D`Arcy Kiev. Ðîëü ðàöèîíàëüíîãî è ýìîöèîíàëüíîãî êîìïîíåíòîâ â ðåêëàìå. Îñîáåííîñòè "àìåðèêàíñêèõ" è "åâðîïåéñêèõ" ýìîöèé. Ðàöèîíàëüíûå è ýìîöèîíàëüíûå ïðèîðèòåòû óêðàèíñêîé ðåêëàìû. |
| 14-00 - 15-00 | Event management. Ïðèåìû îðãàíèçàöèè è ïðîâåäåíèÿ
íåñòàíäàðòíûõ ñîáûòèé. ÐÀ DIALLA.
Èñïîëüçîâàíèå êîìïëåêñíîãî ïîäõîäà â îðãàíèçàöèè ñîáûòèÿ, âîçìîæíûå ñöåíàðèè ïëàíèðîâàíèÿ è ïðîâåäåíèÿ ìåðîïðèÿòèé íà ïðàêòè÷åñêèõ ïðèìåðàõ îðãàíèçàöèè íåñòàíäàðòíûõ ñîáûòèé (World Cyber Games äëÿ Samsung Electronics, "Ïðîáåã ïîä êàøòàíàìè" è äð.). |
| 16-45 - 17-45 | Ìåäèà-ïëàíèðîâàíèå: ýôôåêòèâíàÿ ÷àñòîòíîñòü.
Ò.Ïîïîâà, ÐÀ "Ìåäèà-Ýêñïåðò".
Íîâîå ïîíÿòèå â óêðàèíñêîì ìåäèà-ïëàíèðîâàíèè. Êðàòêàÿ èñòîðèÿ ýôôåêòèâíîé ÷àñòîòíîñòè, îñíîâíûå õàðàêòåðèñòèêè è ïðèìåðû èñïîëüçîâàíèÿ. |
| Ìàëûé çàë | |
| 14-45 - 16-15 | Æóðíàë "M.A.DE" ïðèãëàøàåò íà ØÎÓ-ÌÎÑÒ
Òåìà: "Ðåêëàìíûå àãåíòñòâà - Òîðãîâûå ìàðêè"
Öåëü: Ñîáðàòü êàìíè ïðåòêíîâåíèÿ è ïîñòàâèòü òî÷êè ñîïðèêîñíîâåíèÿ: æåëàíèå - ïîèñê - ôëèðò - ëþáîâü - ðàçî÷àðîâàíèå - ïðîùàíèå - æåëàíèå Áåñêîíå÷íûé ïðîöåññ èëè ïîèñê ðåçóëüòàòà? |
| 16-30 - 17-00 | Ïðåññ-êîíôåðåíöèÿ îðãàíèçàòîðîâ Ôåñòèâàëÿ |
| PLAZMA CLUB
óë.Â.Ïîðèêà, 5À |
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| 19-30 | 19-30 Âå÷åðèíêà, ïîñâÿùåííàÿ îòêðûòèþ Ôåñòèâàëÿ.
Ïðèãëàøàåò ÐÀ "Ñòèëü-Ñ" |
30.05.2002
ÄÎÌ ÊÈÍÎ,
óë.Ñàêñàãàíñêîãî, 6
| 9-00 - 18-00 | Ðåãèñòðàöèÿ ó÷àñòíèêîâ (Õîëë ïåðâîãî ýòàæà) |
| Êðàñíûé Çàë | |
| 10-00 - 11-00 | Ñïåöèàëüíàÿ ïðîãðàììà îò Ìîñêîâñêîãî Ìåæäóíàðîäíîãî Ôåñòèâàëÿ Ðåêëàìû. Åëåíà Íàðûøêèíà, ãåíåðàëüíûé Äèðåêòîð ÌÌÔÐ |
| 11-15 - 11-45 | ÔÀÁÐÈÊÀ ÏÓÐÃÈ. Ðåêëàìà ãëàçàìè ëèäåðîâ îòðàñëè.
Ïðîñìîòð âíåêîíêóðñíîãî òåëåî÷åðêà ñ ó÷àñòèåì ïåðâûõ ëèö
ëó÷øèõ ðåêëàìíûõ àãåíòñòâ Óêðàèíû. Ñòóäèÿ òåëåïðîãðàìì
"Ìîíîëîã".
 ïðîãðàììå ïðîñìîòðà: - âûíîñ òåëÀî÷åðêà - ãëàçåëêè, - ïðåçåíòàöèÿ íîâîé PR-óñëóãè - òåëåâèçèîííîãî ìíîãîêàìåðíîãî îáñëóæèâàíèÿ ñîáûòèé (þáèëååâ, êîíöåðòîâ, ïðåçåíòàöèé, êîíôåðåíöèé, ñåìèíàðîâ è ïðî÷èõ ñáîðèù) - ãîâîðèëêè. |
| 12-00 - 13-00 | Äåëîâàÿ ãàçåòà + ðàäèî = ýôôåêòèâíûé êîìïëåêñíûé ñïîñîá
ïðîäâèæåíèÿ òîâàðîâ è óñëóã. Ãàçåòà "Äåëîâàÿ ñòîëèöà" è
ðàäèî 104.6ÁÌ (Ðàäèî áîëüøîãî ãîðîäà).
Èðèíà Àíäðþùåíêî, äèðåêòîð ïî ìàðêåòèíãó è ðåêëàìå, Àëåêñàíäð Àíòîíåö, èñïîëíèòåëüíûé äèðåêòîð åæåíåäåëüíèêà "Äåëîâàÿ ñòîëèöà". Áîëüøèíñòâî ðåêëàìîäàòåëåé îòìå÷àþò ðåêëàìó íà ðàäèî êàê íàèáîëåå óäà÷íóþ ñâÿçêó äëÿ ïðåññû. Ðàäèîðåêëàìà ïîçâîëÿåò "îçâó÷èòü" ðåêëàìíûé ìàêåò, ðàçìåùåííûé â ïðåññå, è ïðèâëå÷ü äîïîëíèòåëüíîå âíèìàíèå ê Âàøåìó ðåêëàìíîìó ñîîáùåíèþ. Òåïåðü ó ðåêëàìîäàòåëåé ïîÿâèëàñü óíèêàëüíàÿ âîçìîæíîñòü âîçäåéñòâèÿ íà áèçíåñ-àóäèòîðèþ Êèåâà, ðàçìåùàÿ ðåêëàìó â åæåíåäåëüíèêå "Äåëîâàÿ ñòîëèöà" è íà ðàäèî 104,6ÁÌ (Ðàäèî áîëüøîãî ãîðîäà). Òî÷íîñòü ïîïàäàíèÿ â áèçíåñ-àóäèòîðèþ è ôèíàíñîâûå âûãîäû. |
| 13-15 - 14-15 | Adventa Lowe Kiev. Our 7 creative principles. Ýðíñò Çåêåëè,
Àâñòðèÿ, äèðåêòîð ÐÀ "ADVENTA LOWE KIEV"
Ñåìü ïðèíöèïîâ òâîð÷åñêîãî óñïåõà. Åñòü öèôðû, çíà÷åíèå êîòîðûõ òðóäíî ïåðåîöåíèòü. Áîã ñîçäàë ìèð çà ñåìü äíåé.  ýòîì ìèðå âñåãî ñåìü ÷óäåñ. Ñïåêòð ñâåòà ñîñòîèò èç ñåìè áàçîâûõ öâåòîâ, â ìóçûêå - ñåìü íîò, à â íåäåëå ñåìü äíåé. Ïîä÷èíÿåòñÿ ëè ðåêëàìíîå òâîð÷åñòâî âîëøåáñòâó ñåìåðêè? Îòâåò íà ýòîò âîïðîñ âû ìîæåòå óñëûøàòü îò Ýðíñòà Çåêåëè äèðåêòîðà êðåàòèâíîãî àãåíòñòâà Adventa Lowe Kiev íà Òðåòüåì Êèåâñêîì ìåæäóíàðîäíîì ôåñòèâàëå ðåêëàìû. Âî âðåìÿ ìàñòåð-êëàññà "Ñåìü êðåàòèâíûõ ïðèíöèïîâ Lowe and Partners Worldwide" Ýðíñò Çåêåëè ðàññêàæåò (è ïîêàæåò íà ïðèìåðàõ ÒÂ-ðåêëàìû), î ïðèíöèïàõ, êîòîðûå ëåæàò â îñíîâå óñïåøíîé òâîð÷åñêîé ðàáîòû ìåæäóíàðîäíîé ðåêëàìíîé ñåòè Lowe ïî âñåìó ìèðó. |
| 14-30 - 15-30 | Ìàñòåð-êëàññ äèçàéíåðà Àíäðåÿ Ëîãâèíà, Ìîñêâà, ïðåäñåäàòåëÿ æþðè êîíêóðñîâ "Ãðàôè÷åñêèé äèçàéí" è "Ýòèêåòêà è óïàêîâêà". |
| 16-00 - 18-30 | Äæåéìñ Áîíä è Âëàäèìèð Ïðîïï ðàáîòàþò íà áëàãî ðåêëàìû - áîåâèêè (action) â ñèñòåìå ìàðêåòèíãîâûõ êîììóíèêàöèé. Õðèñòî Êàôòàíäæèåâ, äîêòîð ìàðêåòèíãîâûõ êîììóíèêàöèé è ñåìèîòèêè, Ñîôèÿ, Ïðåäñåäàòåëü æþðè êîíêóðñà "Êîìïëåêñíûå ðåêëàìíûå êàìïàíèè". The importance of the "action" communicative strategy for the marketing communications is the topic of this seminar. The participants in the seminar will learn the basics with regard to this leading and postmodern communicative strategy: · which are its basic components from the standpoint of myth' theory; · which are its basic narrative elements; · how to use the "action" strategy efficiently depending on different marketing situations; · what is typical for the product placement from the standpoint of action films; etc. The seminar is done with the help of multimedia, Power Point, and video. It is highly visualized with the help of many of the world best action films and commercials in this field. |
| 19-00 - 20-00 | Ëîíäîíñêèé Ìåæäóíàðîäíûé Ôåñòèâàëü ðåêëàìû / London International Advertising Awards/. Ïîêàç ëó÷øèõ ðàáîò 1995 - 2000 ã.ã. Îëåã Áåðèåâ, ïðåäñòàâèòåëü LIAA â Ðîññèè è ñòðàíàõ ÑÍÃ |
| Ãîëóáîé çàë | |
| 10-00 - 14-00 | Æóðíàë "Ðåêëàìà è Æèçíü" ïðåäñòàâëÿåò: Ìàñòåð-êëàññ íà òåìó: "Ðåêëàìà è æèçíü áðåíäîâ â ïîñòñîâåòñêîì ïðîñòàíñòâå". |
| 10.00 - 11.00 Èí-ñàéò êàê îñíîâà ñîçäàíèÿ áðýíäà. Âàëåíòèí Ïåðöèÿ, äèðåêòîð áðýíä-êîíñàëòèíãîâîé êîì-ïàíèè BrandAid, Êèåâ. 11.00 - 12.00 Îñîáåííîñòè áðåíäèíãà ìàëîãî è ñðåäíåãî ðåêëàìîäàòåëÿ. Àíäðåé Ôåäîðîâ, äèðåêòîð ïî ðàçâèòèþ áèçíåñà õîëäèíãà "Âèäåî Èíòåðíåøíë Êèåâ", ïðåäñåäàòåëü ïðàâëåíèÿ ÐÀ "Àáðèêîñ". 12.00 - 13.00 Áðåíäèíã â Ðîññèè: òåíäåíöèè è ïåðñïåêòèâû. Æóðàâëåâ Âàäèì, èñïîëíèòåëüíûé äèðåêòîð ÐÀ Mildberry, Ìîñêâà. 13.00 - 14.00 Ïîñòìîäåðíèçì è áðåíäèíã. Îïûò ñðàâíèòåëüíîé ýñõàòîëîãèè. (Ìèôîòâî÷åñòâî). Ñàìâåë Àâåòèñÿí, äèðåêòîð ïî óïðàâëåíèþ ñîáûòèòÿìè êîìïàíèè "Äàðüÿ", Ñàíêò-Ïåòåðáóðã |
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| 14-30 - 15-30 | Ìàëîáþäæåòíàÿ ðåêëàìà. Áîëüøîé ýôôåêò çà ìàëûå äåíüãè. Ïàâåë Òàÿíîâñêèé, âèöå-ïðåçèäåíò ÐÀ Linea 12 / McCann-Erickson. Ìàñòåð êîììóíèêàöèé ðàñêðîåò 12 èç 33 ïðèåìîâ ýôôåêòèâíîé ðåêëàìû. Îáúÿñíèò, êàê ïðîñêîëüçíóòü ìèìî 7 ñïÿùèõ äåìîíîâ, íå ðàçáóäèâ èõ. Äàñò âîçìîæíîñòü çàãëÿíóòü çà ñòåêëî. Âû óâèäèòå ðîëü è ìåñòî ðåêëàìû â âàøåé äåÿòåëüíîñòè. Óñëûøèòå ïîäòâåðæäåíèå ñâîèì ìûñëÿì. Îùóòèòå ãàðìîíèþ æèçíè è ñèëó èñòèíû. Ìèðó íå õâàòàåò ëþáîïûòñòâà è äîáðîé âîëè, à íå äåíåã, çíàíèé èëè èäåé. Âðåìÿ ïåðåìåí äàâíî íàñòóïèëî. Âû ãîòîâû? |
| 15-45 - 16-45 | Êðåàòèâ â ïðîöåíòàõ: êàê óáåäèòü êëèåíòà â ñâîåé ïðàâîòå. ÐÀ B.I.T.A. Ìåòîäèêà èññëåäîâàíèé ïîòðåáèòåëüñêîãî ìíåíèÿ, ñîâìåùàþùàÿ äîñòîèíñòâà êîëè÷åñòâåííûõ è êà÷åñòâåííûõ èññëåäîâàíèé. Ïî îäíîé áàçå äàííûõ "ïðîñ÷èòûâàþòñÿ" óïàêîâêà, êðåàòèâ, ãîòîâûå ðåêëàìíûå ìàòåðèàëû. Ðåçóëüòàòû ñòàâÿò ðåêëàìîäàòåëÿ ïåðåä ïðîñòûì âûáîðîì: ëèáî ïðîäâèãàòü òî, ÷òî íðàâèòñÿ ëè÷íî åìó, ëèáî îñïàðèâàòü ìàòåìàòèêó, äîñòîâåðíî îïèñûâàþùóþ îæèäàíèÿ ïîòðåáèòåëåé. |
| 17-00 - 17-30 | Âûñòàâêè ñðåäè èíñòðóìåíòîâ ìàðêåòèíãîâûõ êîììóíèêàöèé. Âàëåðèé Ïåêàð, ïðåçèäåíò êîìïàíèè "Åâðîèíäåêñ". Ïðîõîäÿò ñòîëåòèÿ, ìåíÿþò ìèð íîâûå òåõíîëîãèè (îò æåëåçíûõ äîðîã äî Èíòåðíåòà), à âûñòàâêè è ÿðìàðêè, êàê è ïðåæäå, îñòàþòñÿ ïîïóëÿðíûì èíñòðóìåíòîì ìàðêåòèíãà è ñáûòà -- ïîòîìó, ÷òî ñîâåðøåíñòâóþò ñâîé èíñòðóìåíòàðèé è èçìåíÿþò ôîðìàò ñîîáðàçíî òðåáîâàíèÿì ðûíêà. ×òî òàêîå âûñòàâêè â XXI âåêå -- âåêå Èíòåðíåò è ãëîáàëèçàöèè? Êàê èñïîëüçîâàòü èõ ñ ìàêñèìàëüíûì ýôôåêòîì? Êàêîâà èõ ðîëü â ïîñòèíäóñòðèàëüíîé ñèñòåìå êîîðäèíàò? |
| 17-45 - 19-45 | Ïðîñìîòð êîíêóðñíûõ ÒÂ-ðàáîò 3 ÊÌÔÐ |
| Ìàëûé çàë | |
| 11-00 - 13-00 | Êðóãëûé ñòîë íà òåìó "Îáùåñòâåííûé Ñîâåò ïî ðåêëàìå è Âñåóêðàèíñêàÿ ðåêëàìíàÿ êîàëèöèÿ êàê àêòèâíûå ó÷àñòíèêè ïîñòðîåíèÿ öèâèëèçîâàííîãî ðåêëàìíîãî ñîîáùåñòâà â Óêðàèíå" |
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Êëóá "ÏÐÎÌÇÎÍÀ",
óë. Ìåòàëëèñòîâ, 19 |
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| 21-00 - 24-00 | Ïåííàÿ âå÷åðèíêà "ÍÀØÈ íà ðîëèêàõ"
Ïðèãëàøàåò "Íàøå Ðàäèî"
|
31.05.2002
ÄÎÌ ÊÈÍÎ,
óë.Ñàêñàãàíñêîãî, 6
| 9-00 - 18-00 | Ðåãèñòðàöèÿ ó÷àñòíèêîâ (Õîëë ïåðâîãî ýòàæà) |
| Êðàñíûé Çàë | |
| 10-00 - 13-00 | ÈÍÒÅËËÅÊÒÓÀËÜÍÎÅ ØÎÓ îò Video International Kiev |
| 13-30 - 14-45 | Ìàñòåð-êëàññ Êðèñòîôåðà Ìàñòåðñîíà, Ïðåäñåäàòåëÿ æþðè Òðåòüåãî ÊÌÔÐ, Ìåæäóíàðîäíîãî êðåàòèâíîãî äèðåêòîðà Bates Europe, Áàðñåëîíà, Èñïàíèÿ |
| 15-00 - 17-00 | Ìàðêèç äå Ñàä è Çèãìóíä Ôðåéä - êðåñòíûå îòöû ðåêëàìíûõ àãåíòñòâ. Ñåêñ, ñàäèçì è þìîð â ðåêëàìå. Õðèñòî Íèêîëîâ Êàôòàíäæèåâ, äîêòîð ìàðêåòèíãîâûõ êîììóíèêàöèé è ñåìèîòèêè Ñîôèéñêîãî óíèâåðñèòåòà, Áîëãàðèÿ The Cases with Benetton, Smirnoff, Diesel and Many Others The importance of ad appeals of sex, sadism and humor is the seminar' topic. The participants will learn the basics of these appeals - how to use them efficiently depending on different: · marketing situations; · marketing variables - consumer groups, products and services, etc.; · communicative strategies, and sign systems; etc. The seminar is done with the help of multimedia, Power Point, and video. |
| 17-15 - 18-15 | Ëîíäîíñêèé Ìåæäóíàðîäíûé Ôåñòèâàëü ðåêëàìû / London International Advertising Awards/. Ïîêàç ðàáîò-ïîáåäèòåëåé LIAA - 2001. Îëåã Áåðèåâ, ïðåäñòàâèòåëü LIAA â Ðîññèè è ñòðàíàõ ÑÍÃ |
| Ãîëóáîé çàë | |
| 11-15 - 12-15 | Ìàñòåð-êëàññ "Çà÷åì äåëàòü êîðïîðàòèâíûé êàëåíäàðü?".
Ë.Ôåéãèí, Ä.Ïåðûøêîâ, ñòóäèÿ DirectDesign, Ìîñêâà.
Èñòîðèÿ êàëåíäàðåé. Ðàçíîîáðàçèå êàëåíäàðåé ïî ôîðìå è ïðåäíàçíà÷åíèþ. Îñîáåííîñòè êîðïîðàòèâíîãî êàëåíäàðÿ. Ñêîëüêî ñòîèò õîðîøèé êàëåíäàðü. Ïðèìåðû òèïè÷íûõ îøèáîê. Êàê ìû ñ çàêàç÷èêîì êàëåíäàðü äåëàëè - èñòîðèÿ îäíîé ðàáîòû. Ðåòðîñïåêòèâà ðàáîòû ñòóäèè "Äèðåêò Äèçàéí". |
| 12-30 - 13-30 | "PHOTOARTBANK" ïðåäñòàâëÿåò: Ñîâðåìåííàÿ óêðàèíñêàÿ ôîòîãðàôèÿ "WHO IS WHO" "WHO IS WHO" - ïåðâàÿ êðóïíûé ïðîåêò â îáëàñòè ïðîôåññèîíàëüíîé óêðàèíñêîé ôîòîãðàôèè. Âåäóùèå ôîòîãðàôû (35 ó÷àñòíèêîâ) ïðåäîñòàâèëè ïî 15 ëó÷øèõ ñâîèõ ðàáîò, ñîçäàííûõ â ïîñëåäíåå âðåìÿ, äëÿ ó÷àñòèÿ â ÊÀÒÀËÎÃÅ ÏÐÎÔÅÑÑÈÎÍÀËÜÍÎÉ ÔÎÒÎÃÐÀÔÈÈ. Ðåêëàìíàÿ ôîòîãðàôèÿ, àâòîðñêèå ïðîåêòû, ñòîêîâàÿ óêðàèíñêàÿ ôîòîãðàôèÿ. Ñëàéä-øîó - 450 ðàáîò. |
| 14-00 - 15-00 | Ìàñòåð-êëàññ "Êîììóíèêàöèè â ìåñòàõ ïðîäàæ". Âàäèì Êóëèêîâ, Ãåíåðàëüíûé äèðåêòîð Ðåêëàìíîé ãðóïïû "Âèòðèíà À", Ìîñêâà. Ñóäüáà òîâàðà ðåøàåòñÿ â ìåñòàõ ïðîäàæ. Åñëè ïîòðåáèòåëü ñîâåðøèò ïîêóïêó, çíà÷èò âñå ðåêëàìíûå áþäæåòû áûëè ïîòðà÷åíû íå çðÿ. Ïîýòîìó ñòîèò îáðàòèòü îñîáîå âíèìàíèå èìåííî íà ýòî ïîñëåäíåå çâåíî â ïðîäâèæåíèè. Êîãäà ïîêóïàòåëü âîøåë â ìàãàçèí â âàøåì ðàñïîðÿæåíèè âñå åù¸ îñòàåòñÿ íåñêîëüêî ôîðì ìàðêåòèíãîâûõ êîììóíèêàöèé. Îäíà èç íèõ - îôîðìëåíèå ìåñò ïðîäàæ.… POS - ìàòåðèàëû íàðóæíîãî îôîðìëåíèÿ ñëóæàò äëÿ èíôîðìèðîâàíèÿ î íàëè÷èè â äàííîì ìåñòå ïðîäàæ îïðåäåëåííîãî òîâàðà. Ïðè îôîðìëåíèè âèòðèí íåîáõîäèìî ó÷èòûâàòü, íà êàêîì ðàññòîÿíèè îò ìåñò ïðîäàæ áóäóò ïåðåìåùàòüñÿ îñíîâíûå ïîòîêè ïîòåíöèàëüíûõ ïîêóïàòåëåé… |
| 15-30 - 16-30 | www.bigmir.net
Íàø îïûò ÷àñòíîãî ìåäèà áèçíåñà â Óêðàèíå. Èñòîðèÿ êîìïàíèè, åå îðãàíèçàöèè, ïîòåíöèàëå è ïëàíàõ. Îïûò óñïåøíûõ ðåêëàìíûõ êàìïàíèé äëÿ UMC, Nestle (Nescafe), Renault, Golden Telecom. Ïðåçåíòàöèÿ íîâîé ñèñòåìû ïåðñîíàëüíîãî òàðãåòèíãà. Sputnik |
| 17-00 - 17-45 | Åñëè ðåêëàìà - ýòî áîëåçíü, òî "Ðåêëàìàíèÿ" - äèàãíîç èëè "Ðåêëàìàíèÿ" êàê ñðåäñòâî îò èíôîðìàöèîííîãî íåäîñòàòêà. Ìàðêåòèíãîâàÿ ãðóïïà SC "DOM" |
| 18-00 - 19-30 | Ïðîñìîòð êîíêóðñíûõ ÒÂ-ðàáîò 3 ÊÌÔÐ |
| Ìàëûé çàë | |
| 18-00 - 18-45 | Ïðåññ-êîíôåðåíöèÿ ÷ëåíîâ æþðè Òðåòüåãî ÊÌÔÐ |
| Êðàñíûé Çàë | |
| 19-30 | Òîðæåñòâåííàÿ Öåðåìîíèÿ íàãðàæäåíèÿ ïîáåäèòåëåé Òðåòüåãî Êèåâñêîãî Ìåæäóíàðîäíîãî Ôåñòèâàëÿ Ðåêëàìû |
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Áîóëèíã-êëóá "Ñòðàéê"
ïðîñïåêò Ïîáåäû, 84 |
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Çàêëþ÷èòåëüíàÿ âå÷åðèíêà - Ôåñòèâàëü â ãîñòÿõ ó KP Publications
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*Â ïðîãðàììå Ôåñòèâàëÿ âîçìîæíû èçìåíåíèÿ. Ñëåäèòå çà îïåðàòèâíîé èíôîðìàöèåé íà ñàéòå Ôåñòèâàëÿ.
**Âñå íàçâàíèÿ ñåìèíàðîâ, ìàñòåð-êëàññîâ è ïðåçåíòàöèé, à òàêæå èõ àííîòàöèè ïðèâåäåíû â ñîîòâåòñòâèè ñ àâòîðñêèì òåêñòîì.
