Event programm

SEMINAR PROGRAM OF THE 8TH KIAF

• Damian O’Malley, Chief Strategy and Creative Officer EMEA McCann WorldGroup, the Chairman of the main Jury of KIAF. The Art of Demand Creation
  
  
• Damian O’Malley. Creativity and Collaboration in a new world. (Or, a good idea doesn't mind who has it.)
  
   
• Igor Ganzha, LMH Consulting, department manager of advertising creation of the International Advertising Institute. Brand as a system. The technology of construction.
  
  
• Christo Kaftandjiev, professor of the marketing communications, National University, Sofia. Advertising for media.
  
  
• Christo Kaftandjiev, Problems of the advertising education on the example of Miami Ad School, USA.
  
  
• Margarita Vasil'eva, director of consulting firm «Paprika brending». Does a brand have the soul? Secrets of the animation.
  
  
• Andrey Nadein, editor-in-chief of magazine «Advertising Ideas». Cheap, but angrily: 15 methods to economize.
  
  
• Complete course of Direct Marketing for 250 minutes. There are the followings instruments of DM in the course program: direct-mail, call-center & contact-center, mobile marketing, data base, Internet & viral marketing, actions and drawings, DRTV, DRPress, DRRadio (direct response on advertising in MASS-MEDIA.
  
  
• Master-class of professor Alex Sitnikov, founder and President ICCG (Moscow), founder and director of Triangle Consulting Group Ltd. (Great Britain), director of Institute for communication management, a doctor of psychological sciences, a chairman of PR-jury, KIAF.
  
  
• Igor Pisarskiy’s seminar, advertising academician, chairman of directors’ Board Ð.È.Ì. Porter Novelli agency, founder the national award in the area of public connections development named the Silver archer (Moscow).
  
  
• Darek Voytsekhovskiy, creative director of Grey Ukraine. BE BOLD OR DIE.
  
  
• Sergey Fenenko, leader of the interactive marketing agency named Novocortex, Netherlands, a chairman of interactive jury KIAF. How you can do good brief and why an advertising agency needs the Strategy Director.
  
  
• Simon Silvester, director of business planning, Young & Rubicam, London. My Brain Hurts – the digital revolution is leaving the consumer behind.
  
  
• Simon Silvester. Spam Spam Spam Spam’ the case for relationship marketing.
  
   
• Pavel Tayanovskiy, leader of ADVantage, Kiev. Ukrainian look at the global trends.
  
  
• Oleg Cherniy, a creative director of Prosto Radio.O. The best actor, the best special effect, the best music... Quiet.
  
  
• Valery Kureyko, general director of strategic communications’ company Publicity Creating. Creativity in PR: what does divide the advertiser and the PR-man?!
  
  
• Grigory Trusov, President of the consulting company «Contact-Expert». He is known as a marketing and organizational development’s consultant with an experience in leading positions in a few countries of the world, a leading public accountant of Bureau Veritas Quality International in the area of ISO 9000:2000, an author of the permanent column, devoted to marketing questions in a newspaper «Vedomosti», and also of a numerous publications in the business- and specialized press about marketing, organizational development and cross-culture management. How to earn on an indirect competition.
  
  
• Stuart Nicholson’s Seminar, Network Resource Director ZenithOptimedia, London, a Chairman of Media jury, KIAF.
  
  
• Stratification of Ukrainian society or whether there is a middle class in Ukraine as a joint project of "Expert" and the company TNS Ukraine.
  
  
• The results of research of GFK company. "Business press: the leaders’ research".
  
  
• Giovanni Lunghi seminar, Project Director of ADLAB@GO, the Advertising Research and Practice Laboratory of the University of Udine, Italy.
  
  
• Ivetta Delicatnaya’s interactive seminar, general director of Proximity, Russia.
  
  
• Irina Vasenina, Progression Moscow , Inna Yurchenko, Progression Kiev . New trends and blowings in area of BTL all over the world and what works at the Russian and Ukrainian markets .
  
  
• Yovan Rotsanov’s seminar, creative director of KENSU, chairman of jury of the Graphic design and Packing contest.
  
  
• Vlad Vasyukhin, well known Russian advertising journalist, chairman of press jury of KIAF. The creative kitchen.
  
  
• Vadim Kulikov’s seminar, academician of advertising Academy, vice-president of association Global Instore Communication, vice-president of professional international association POPAI Russia, co-chairman of Committee of marketing’s services (BTL), Association of Communications Agencies of Russia (ACAR), chairman of jury of the Exposition design contest of KIAF.
  
  
• Ales Pavlin, International Relations Director of the festival Golden Drum, partner of Perfo production, Slovenia. Cinema and advertising.
  
  
• Ales Pavlin. The presentation of the festival Golden Drum-2007.
  
  
• Elena Naryshkina, general director of Moscow International Advertising Festival. Presentation of MIAF-2007.

The hour program of appearances – coming soon.