John Morgan, Tetra Pak France, in his lecture "Putting FUN into Functional, or Packaging as an integral promo instrument for kids products" will show the best practices of companies, the best TV ad' samples in specific examples of products: small secrets such as drinking straws on portion packages that can greatly influence consumers' (especially children') product perception.

You will see things you haven't had an idea about earlier and start perceiving minor details with a new attitude.

The presentation will be held at 12:00, May 30, at the 9^th Kyiv International Advertising Festival.