Many marketing directors not by hearsay know the peculiarity of advertising agencies' approach towards their customer. Holding creative or media tenders you face such a notion as a ‘kickback'. Sometimes it becomes a main sales tool.

On 29^th of May at 15:00 at the 9^th Kyiv International Advertising Festival Georgiy Malkov, general director of the producer-distribution company ‘Leopolis', will tell us how to work without kickbacks and what exactly a client wants to get from an advertising agency in practice.