PR? Advertising? Propaganda? What exactly is your PR manager working on?

Is it possible to say that events initiation is a technology of sales stimulation or a company's PR tool? What composes a PR manager's job description and how can we define what is not a PR specialist's task? What are the myths and realities of non-paid PR within the limits of modern business reality?

The General Director of the consulting company « Natalia Samojlova's workshop of effective reputation management» will define all of the tools and possibilities in setting up public relations work at 2 p.m. on May 29 at the 9^th Kyiv International Advertising Festival. Natalia will also suggest ideas for creating business legends and overstatement of information occasions for the following promotion in mass media.

Natalia Samoilova will present a map of mass media business for them to understand  the schemes of effective mass media interaction.