What for consumer trends are necessary to business and brands. How trends inspire on creation of new products and new communications of the brand. How both international and Ukrainian brands and companies follow the trends.

How to use trends in advertising agency and what for trendwatchers consider the consumer under a microscope of trends. How the analysis of consumer trends from a position of strategy of a concrete brand becomes for experts in marketing, strategy and creativity a boundless source of new insights for brand communications.

The analysis of display of one of actual world trends in Ukraine.

Experts in strategic planning and studying of trends of creative agency THINK! McCann Erickson will tell about it all on performance on KIAF on May, 28th, on Thursday.