On May, 28th, at 17:25, in the Red hall of the House of Cinema within the limits of 10th Kiev International Advertising Festival the seminar «Selling photo. How to squeeze out a high-grade advertising campaign out of one photosession?» will take place.

How not to lose a product behind the glamour, what to show to the consumer largely? From table-top to fashion-story: all that transforms a photo into effective business tool. For a dessert, the best images under a «Censored" signature, and also «Fashion photographer show» - erotic video in a format of a corporate film.

The basic questions of a seminar:

• Advertising photo - the powerful advertising communication tool.
• Range of possibilities.
• System of mutual relations: Customer-agency-photographer.
• Work in a team.
• Marketing component of creativity.
• Order of preparation and project realisation.
• Working out of the concept and concrete images.
• Game casting.
• Plot development.
• Production shooting.
• Art department work.
• Formation of an image.
• What differs fashion from glamour?
• Fashion photographer show.
• Virus as advancement means.
• Specificity of table - top shooting.