Tatyana Popova, general director of «Media Expert» will tell on May, 27th about subtleties of media planning.

Today it is not a secret that media are a thin science in which to understand nuances happens at times not very simple. Tatyana will show why it is important to have not only the good prices for placing, but also a corresponding software.

In the report such themes will be considered as: estimation of efficiency of media campaigns, effective rates, what the advertiser can do if he does not have a possibility to work with the international agency, etc.

In the conditions of an economic crisis many companies in most cases refuse campaigns of advancement of the goods with unknown efficiency. They are not ready to throw out money for doubtful actions. For today the question of an estimation of efficiency of media campaigns became a corner stone at construction of advertising campaigns.

In the given presentation some approaches and tools, concepts of working out and calculation of media which are used for an estimation of efficiency of campaigns in Havas Media will be shown.

If you are not the client of the international agency it is possible to try to count some functions in media planning independently. To predict effective rate, recognition of the brand and sales, it is possible without special programs, using functions of MS Excel.

These subtleties and nuances of modern media planning will be discussed on May, 27th on Tatyana Popova's master class.

Money on advertising are not spent, advertising are your investments - invest correctly!