Within the limits of the Kiev International Advertising Festival the director of production-studio «Yes! Pictures» Roman Dvornin will give a master class "Branding of media. Features of creation of a television brand - from 3D schedules to a jacket of the operator".

The television channel is today a brand too, and the competition in this market is very severe. How to survive among the sharks of television branding and to find the niche there? These and other questions will be answered during the master class of a member of KIAF's Cinema jury and the director of production-studio «YES! Pictures», a part of Communication group ESG.

«The television channel brand is formed not only by the qualitative drawing of prompts, - tells Roman Dvornin, - On creation of a television brand the set of other factors on which at times depends not less half of success of action works also".