Among the tendencies which are dictated by the modern market, it is necessary to be able to define from most key ones. With their help it is possible to find not only fresh and bright ideas, but also to make effective decisions.

To understand all the variety of modern lines in marketing and advertising craft, InTrends agency has addressed to 10 Ukrainian professionals. Experts from marketing and advertising area have shared the sights concerning existing and future trends with the account of which the Ukrainian market will develop.

   1. Natalia Bojarchuk, the chairman of board of MAMI, director of TMA Ukraine;

   2. Alex Garmash, marketing director of VAB Group (Ukraine);

   3. Alexander Gorlov, general director of "Tàbasco";

   4. Ivetta Delicatnaya, Chief-Talent Officer of Atlantic Group;

   5. Valentin Kalashnik, director of OS-Direct;

   6. Yarina Kluchkovskaya, director for corporate communications of Microsoft Ukraine.

   7. Maxim Kuchko, director of department of marketing of Junimilk Ukraine;

   8. Maxim Lazebnik, chief executive of the All-ukrainian Advertising Coalition;

   9. Andrey Fedorov, co-owner and director of United Communications Group;

  10. Andrey Yakunin, operating director of Sablya.