Ïå÷àòíàÿ ðåêëàìà (ðåêëàìíûå ìàêåòû â ïðåññå)
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Print |
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Ð-1 |
Food & drinks |
Ïðîäóêòû ïèòàíèÿ è íàïèòêè |
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Ð-1-31 |
Beetroot |
Ñâåêëà |
Rodnaya Rech |
Russia |
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Ð-1-32 |
Tomato |
Òîìàò |
Rodnaya Rech |
Russia |
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Ð-1-36 |
Dirty-thinking (Tests) |
Èñïîð÷åííîñòü (Òåñòû) |
Rodnaya Rech |
Russia |
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Ð-3 |
Health and beauty |
Çäîðîâüå è êðàñîòà |
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Ð-3-11 |
Cat (Nightmare) |
Êîøêà (Êîøìàð) |
Rodnaya Rech |
Russia |
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Ð-3-13 |
Flower (Nightmare) |
Öâåòîê (Êîøìàð) |
Rodnaya Rech |
Russia |
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Ð-6 |
Transport services and carriers, service centre |
Òðàíñïîðòíûå ñðåäñòâà è óñëóãè, àâòîñåðâèñ |
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Ð-6-8 |
shanson (MustDrive transport print) |
øàíñîí (ðåêëàìà "ÌàñòÄðàéâ" â îáùåñòâåííîì òðàíñïîðòå) |
fastway |
Russia |
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Ð-6-12 |
Mouse 4x4 |
Ìûøü 4õ4 |
NFQ |
Russia |
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Ð-7. |
Tourism & travels, entertainment, culture and sport |
Òóðèçì è ïóòåøåñòâèÿ, ðàçâëå÷åíèÿ, êóëüòóðà è ñïîðò |
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Ð-7-4 |
Bottle (Student works) |
Áóòûëî÷êà (Young and daring) |
Leo Burnett Kiev |
Ukraine |
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Ð-7-5 |
Dummy (Student works) |
Ñîñêà (Young and daring) |
Leo Burnett Kiev |
Ukraine |
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Ð-8 |
Consumer & retail services |
Ïîòðåáèòåëüñêèå óñëóãè è ðîçíè÷íûå ïðîäàæè |
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Ð-8-6 |
Mark Twain (Autograph) |
Ìàðê Òâåí (Àâòîãðàô) |
MAXIMA |
Russia |
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Ð-8-7 |
Ernest Hemingway (Autograph) |
Ýðíåñò Õåìèíãóýé (Àâòîãðàô) |
MAXIMA |
Russia |
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Ð-8-8 |
Jules Verne (Autograph) |
Æþëü Âåðí (Àâòîãðàô) |
MAXIMA |
Russia |
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Ð-9 |
Bank, financial and insurance service |
Áàíêîâñêèå, ôèíàíñîâûå è ñòðàõîâûå óñëóãè |
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Ð-9-9 |
SEB " Eiffel" |
SEB " Eiffel" |
Not Perfect I Y&R; |
Lithuania |
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Ð-10 |
Corporate advertising |
Êîðïîðàòèâíàÿ, èìèäæåâàÿ ðåêëàìà êîìïàíèè |
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Ð-10-6 |
Taxi |
Òàêñè |
Leo Burnett Moscow |
Russia |
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Ð-10-15 |
Flag |
Ôëàã |
Saatchi&Saatchi; Ukraine |
Ukraine |
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Ð-10-16 |
In-house showdown |
Âíóòðèöåõîâàÿ ðàçáîðêà |
Instinct |
Russia |
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Ð-11 |
Self promotion |
Ðåêëàìà ðåêëàìíûõ àãåíòñòâ è ñðåäñòâ ìàññîâîé èíôîðìàöèè |
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Ð-11-15 |
Conclusion |
Ïîñëåñëîâèå |
Saatchi&Saatchi; Ukraine |
Ukraine |
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Ð-12 |
Social advertising & charity |
Ñîöèàëüíàÿ ðåêëàìà è áëàãîòâîðèòåëüíîñòü |
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Ð-12-1 |
Whale |
Êèò |
BBDO Moscow |
Russia |
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Ð-12-2 |
Leopard (WWF Russia) |
Ëåîïàðä (WWF Ðîññèÿ) |
BBDO Moscow |
Russia |
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Ð-12-13 |
Swimmer (Chernobyl) |
Ïëîâåö (×åðíîáûëü) |
Leo Burnett Kiev |
Ukraine |
Êðîìå ýòîãî, ïî ðåçóëüòàòàì ãîëîñîâàíèÿ Áîëüøîãî æþðè â ñïèñîê ôèíàëèñòîâ ïîïàëè ñëåäóþùèå ðàáîòû
(â ïðåäñòàâëåííîì íèæå ñïèñêå ïîêàçàíû òîëüêî òå êîíêóðñíûå ðàáîòû, êîòîðûå íàáðàëè áîëåå 50% ãîëîñîâ ÷ëåíîâ Áîëüøîãî æþðè, íî íå ïðîøëè â øîðò-ëèñò ïî îöåíêàì Êðåàòèâíîãî æþðè)
P-5-6 Wi-Fi, Saatchi&Saatchi; Ukraine
P-8-3 Ôëàã, Saatchi&Saatchi; Ukraine
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