4th Kyiv International Festival of Advertising: rating of participants and Olympic results

 

More than 420 participants took part in the contest program of the 4th KIFA and presented about 1650 works

(According to the catalogue these figures are 427 and 1633 respectively, but some participants and their works were not included into the catalogue in connection with the late submission of applications).

Participants of the festival have presented 10 countries: Azerbaijan, Armenia, Byelorussia, Georgia, Latvia, Lithuania, Moldova, Russia, Ukraine and Estonia.

Russia was presented by advertising companies from 10 cities, Ukraine from 27 cities, and other countries delegated their participants from capital-cities .

According to the results of the Festival several rating tables of winners and prize-winners were compiled.

Table 1 presents the most general individual rating and mechanism of points calculation.

Participant

City, country

Sum

G.P.

Best of cont

1st

2nd

3rd

Special

short-list

Press

10

7

5

3

2

1

1

5

1

D'Arcy Kiev

Kyiv, Ukraine

26

1

3x1

3x1

1

1

2

ART-NEON

Donetsk, Ukraine

21

1

1

3x1

3

GFMO

Moscow, Russia

20

1

1

1

1+1

1

4

Kinograph

Kyiv, Ukraine

18

1

1

1

1

5-6

Talan Communications

Kyiv, Ukraine

15

1+1

1

1

5-6

Artemiy Lebedev Studio

Moscow, Russia

15

1+1

1

1+1

7

AMM / Rebel Lab

Kyiv, Ukraine

14

1

1

1

1+1

8

Prosto Radio

Odessa, Ukraine

13

1

1+1

1

1

9-11

BBDO Marketing

Moscow Russia

12

1

1

9-11

Belaya Karona

Minsk, Byelorussia

12

1

1

9-11

Mukhin design-studio

Izhevsk, Russia

12

1+1

1

12-13

Smatri

Moscow, Russia

11

1+1

1

12-13

Yanka di Ullka

Minsk, Byelorussia

11

1+1

1

14-18

Credo Bates

Tallinn, Estonia

10

1+1

14-18

Provid/BBDO

Kyiv, Ukraine

10

1+1

14-18

TMA Draft Ukraine

Kyiv, Ukraine

10

1+1

14-18

ZOOM!

Riga, Latvia

10

1

1

1

14-18

El-Expo

Kyiv, Ukraine

10

1

3x1

19-20

B.I.P. Production

Odessa, Ukraine

9

1

1

1

19-20

Bates Ukraine

Kyiv, Ukraine

9

1+1

3x1

21-24

Action film

Moscow, Russia

8

1+1

1

21-24

PRINTINFO

Yerevan, Armenia

8

1

1

21-24

Direction

Kyiv, Ukraine

8

1

1

21-24

Solist

Moscow, Russia

8

1

1

25-31

PVG

Kyiv, Ukraine

7

1

1

25-31

RDG Company

Kyiv, Ukraine

7

1

1

25-31

Mykola Maliy

Kyiv, Ukraine

7

1

1

25-31

Nashe Radio

Kyiv, Ukraine

7

1

1+1

25-31

Ovarage

Kremenchuk, Ukraine

7

1

1

25-31

Futuris

Dnepropetrovsk, Ukraine

7

1

1

25-31

Elvis Pelvis

Donetsk, Ukraine

7

1

1

32

Flite

Zaporozhye, Ukraine

6

1

1

1

33-49

Arc Belarus

Minsk, Byelorussia

5

1

33-49

Bates Primary Saatchi&Saatchi

Minsk, Byelorussia

5

1

1+1

33-49

DIALLA Communicatios

Kyiv, Ukraine

5

1

1+1

33-49

Magi Style Ogilvy

Tbilisi, Georgia

5

1

33-49

Michel Mour LLc

Tomsk, Russia

5

1

1+1

33-49

TBWA/AVA

Kyiv, Ukraine

5

1

1

33-49

Zavod/BBDO

Tallinn, Estonia

5

1

33-49

Alexey Khozyainov

Simferopol, Ukraine

5

1

1

33-49

Alfa Radio

Minsk, Byelorussia

5

1

33-49

Artemovs Artel

Kyiv, Ukraine

5

1

33-49

ATRC GLAS

Odessa, Ukraine

5

1+1

1

33-49

High Technologies

Kyiv, Ukraine

5

1

33-49

Larsen

Kyiv, Ukraine

5

1

1

33-49

MEX

Kyiv, Ukraine

5

1

1

33-49

ClickUK Youth Portal

Moscow, Russia

5

1

33-49

NBM

Chernovtsy, Ukraine

5

1

33-49

Pronto

Kyiv, Ukraine

5

1

50-53

Alpaca

Kyiv, Ukraine

4

1

1

50-53

Studio7 Design-boutique

Kyiv, Ukraine

4

1

1

50-53

Kryn

Minsk, Byelorussia

4

1

1

1

50-53

ExpoShow

Kyiv, Ukraine

4

1

1

54-72

BARKSTEL

Moscow, Russia

3

1

54-72

Demo Design

Kyiv, Ukraine

3

1

1

54-72

EXPROMTstudio

Ukrainka, Ukraine

3

1

54-72

Scholz&Friends Kyiv

Kyiv, Ukraine

3

1

54-72

Sputnikmedia.net

Kyiv, Ukraine

3

1

54-72

Zapusk

Kyiv, Ukraine

3

1

1

54-72

2

Lvov, Ukraine

3

1

54-72

ATLANT UMS

Kyiv, Ukraine

3

1

54-72

BIT-STYLE

Donetsk, Ukraine

3

1

1

54-72

BSCA

Kyiv, Ukraine

3

1

54-72

Vasha Marka

Moscow, Russia

3

1

54-72

Galina Sizikova

Kyiv, Ukraine

3

1

1

54-72

Lou and partners

Kyiv, Ukraine

3

1

54-72

Music Radion

Kyiv, Ukraine

3

1

54-72

Ot y dO

Cherkassy, Ukraine

3

1

54-72

Panis Design

Kharkov, Ukraine

3

1

54-72

POTOK-Center

Kyiv, Ukraine

3

1

54-72

Priisk

Kyiv, Ukraine

3

1

54-72

Sergey Strelnikov

Simferopol, Ukraine

3

1

73-93

Adell Saatchi&Saatchi

Kyiv, Ukraine

2

1

73-93

ESSE House

Kyiv, Ukraine

2

1+1

73-93

IDEOLOGIC

Dnepropetrovsk, Ukraine

2

1+1

73-93

Iv Design

Kyiv, Ukraine

2

1

73-93

LMH Consulting

Moscow, Russia

2

1

73-93

PR-manager

Kyiv, Ukraine

2

1

73-93

SKS Design

Donetsk, Ukraine

2

1

73-93

SOREC-MEDIA

Moscow, Russia

2

1

73-93

SUNDAY

Dnepropetrovsk, Ukraine

2

1

73-93

Anatolyev and partners

Krasnoyarsk, Russia

2

1

73-93

Arintin-R

Odessa, Ukraine

2

1

73-93

Art-Press

Dnepropetrovsk, Ukraine

2

1

73-93

Dream Art

Nikolayev, Ukraine

2

1

73-93

Leader

Dnepropetrovsk, Ukraine

2

1

73-93

M Decor

Bacu, Azerbaijan

2

1

73-93

META

Kyiv, Ukraine

2

1

73-93

N

Kyiv, Ukraine

2

1

73-93

Radiostar

Khmelnitzkiy, Ukraine

2

1

73-93

KVYRTA advertsing service

Kyiv, Ukraine

2

1

73-93

EGO pro Studio

Moscow, Russia

2

1

1

73-93

Transparant

Kyiv, Ukraine

2

1

94-117

Ark Thompson

Kyiv, Ukraine

1

1

94-117

E-Katalog Internet Group

Kyiv, Ukraine

1

1

94-117

FCB Kiev

Kyiv, Ukraine

1

1

94-117

Geocell

Tbilisi, Georgia

1

1

94-117

LUCKY USE

Kharkov, Ukraine

1

1

94-117

Nugzar Metreveli

Tbilisi, Georgia

1

1

94-117

Studio DIXI

Minsk, Byelorussia

1

1

94-117

ARTEL design

Odessa, Ukraine

1

1

94-117

B.I...

Donetsk, Ukraine

1

1

94-117

Vesna-print

Dnepropetrovsk, Ukraine

1

1

94-117

Visual bureau

Kharkov, Ukraine

1

1

94-117

Gal-EXPO

Lvov, Ukraine

1

1

94-117

Inguz design-studio

Lvov, Ukraine

1

1

94-117

Helen Baranovskaya

Dnepropetrovsk, Ukraine

1

1

94-117

Murman-electrosvyaz publishing center

Murmansk, Russia

1

1

94-117

Internews-Georgia

Tbilisi, Georgia

1

1

94-117

Irina Melnichuk

Kyiv, Ukraine

1

1

94-117

Nedda Al-Madani

Kyiv, Ukraine

1

1

94-117

Polyaris

Kyiv, Ukraine

1

1

94-117

RG Melekhov and Filyurin

Novosibirsk, Russia

1

1

94-117

Reactivate

Kyiv, Ukraine

1

1

94-117

S.PR.S.

Zaporozhye, Ukraine

1

1

94-117

SAS

Kharkov, Ukraine

1

1

94-117

Ukrainian media holding

Kyiv, Ukraine

1

1

So, the total number of winners and prize-winners of the 4th KIFA is 117, in other words every fourth participant was marked by the jury in some way.

It should be mentioned, that, undoubtedly, the foregoing table is rather relative, as there were 9 jury staffs working during the Festival and each of them set their own line for winners and prize-winners. Therefore the value and weight of the Festival contest points is different.

In the next table we tried to define first 15 participants who received Festival prizes and who are (in our opinion) in some way advertising and communication companies or groups and are not agencies, studios, etc that specialize only in one definite advertising service (for example, signboards, radio, Internet). In this table we let us to create some holding associations of participants.

2

Partisipant

City, country

Summ

1

D'Arcy Kyiv

Kyiv, Ukraine

26

2

Provid/BBDO&TalanCommunications

Kyiv, Ukraine

25

3

GFMO

Moscow, Russia

20

4

Kinograph

Kyiv, Ukraine

18

5

AMM / Rebel Lab

Kyiv, Ukraine

14

6

TMA Draft Ukraine&Lou and partners

Kyiv, Ukraine

13

7-9

BBDO Marketing

Moscow, Russia

12

7-9

Belaya Karona

Minsk, Byelorussia

12

7-9

Mukhin design-studio

Izhevsk, Russia

12

10-12

Bates Ukraine&Adell Saatchi&Saatchi

Kyiv, Ukraine

11

10-12

Smatri

Moscow, Russia

11

10-12

Yanka di Ullka

Minsk, Byelorussia

11

13-14

Credo Bates

Tallinn, Estonia

10

13-14

ZOOM!

Riga, Latvia

10

15

Arc Belarus&Kryn

Minsk, Byelorussia

9

As for more tightly specialized participants, here the results as follows. Contests have obvious favorites: Art-Neon in outdoor advertising, Artemiy Lebedev Studio in Internet advertising, Prosto Radio in radio advertising.

And there is one more unofficial rating. Team points among network advertising agencies.

And here in the final table we have many assumptions and conventions, but nevertheless the interested ones can look through the Table 3, that represents the results of participants which exceeded 5 points grade.

Table 3

Participants

Sum

1

BBDO(Provid, Talan, BBDO Marketing, Zavod)

42

2

D'Arcy (Kyiv, Kryn, Arc Belarus)

35

3

Bates (Credo, Ukraine, Primary)

24

4

Advgroup (TMA Draft, Lou and partners)

13

5-6

Ogilvy (Magi Style)

5

5-6

TBWA/AVA

5

By the way, all network participants collected in sum 131 prize points. While non-network participants have in 3,5 times more.

 

Olympic results among participants.

Table 4

Ukraine

381

Russia

112

Byelorussia

43

Estonia

15

Latvia

10

Armenia

8

Georgia

8

Azerbaijan

2

Total points

579

In the next table we will show the rating of advertising activity by cities of Ukraine.

Table 5.

Kyiv

252

Donetsk

34

Odessa

30

Dnepropetrovsk

17

Simferopol

8

Zaporozhye

7

Kremenchuk

7

Kharkov

6

Lvov

5

Chernovtsy

5

Cherkassy

3

Ukrainka

3

Khmelnitskiy

2

Nikolayev

2

381

Certainly, the great number of different variants of rating tables can be compiled. For example, for the second year we promise but still did not risk to calculate the so-called participation efficiency the collected points depending on the works submitted for the contest.

Maybe the summer will be boring and the organizing committee will keep it promise or maybe will invent something more interesting.

Thanks you, all participants of the Festival. It is absolutely obvious that there always are and will winners but there are no and will no losers.