27-03-2009 11:13
Maryanna Glotova becomes the co-chairman of Campaigns jury of the 10th IAF

One of the heads of jury of Campaigns of the Kiev International Advertising Festival is Maryanna Glotova, the vice-president on marketing "Slavutich", Carlsberg Group.

Maryanna Glotova is the Vice-president on marketing "Slavutich" since April, 1st, 2008. The management and coordination of work of department of marketing, working out of strategy and management of a portfolio of brands of the company are among her duties in Ukraine.

Maryanna's operational experience in marketing makes more than 16 years. Maryanna occupied supervising posts in large FMCG companies. Before arrival to she was the Vice-president on marketing in GGMW/IDS Group (the largest manufacturer of mineral water in the CIS – TM Borzhomi, Mirgorodskaya, Morshinskaya, Old Mirgorod, Truskavetskaya – 11 brands), was the councillor of directors of three operational companies of the group – in Ukraine, Russia, Georgia.

For the last three years Maryanna worked in Moscow. Under the direction of Mrs. Glotova the brand of Borzhomi in 2006 (before an interdiction) has taken the leading positions on russian market, providing annual doubling of increase rates. Cases on Borzhomi are used now in the leading European IMD Business School in Switzerland. The case on Mirgorodska is described in Ukrainian edition of F.Kottler's «Marketing management». The creative communications created by Mrs. Glotova, took the first places at Effie.

M.Glotova has finished the State university of foreign languages in Kiev, and also Business school at Open University in London.

Alexander Alekseev, the creative director of Znamenka, president ArtDirectorsClub of Russia becomes the second co-chairman of jury of Advertising campaigns of 10th IAF.

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