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27-03-2009 10:33
Alexander Alekseev becomes the co-chairman of jury of Campaigns

 The co-chairman of jury of Campaigns of KIAF - 2009 is Alexander Alekseev, creative director Znamenka, the president of Art directors Club Russia.

Alexander Alekseev has begun to work in advertising in BBDO Moscow. He was the art director on such brands as Wrigley and Orbit, Motorolla, Pikvik. In 1996 Alexander has passed to Adventa to work on a launch of a chocolate brand Russia. During years of work as the art director for Nestle Alexander managed to create a unique "caramel country»for Savinov, to develop campaign for chocolate Russia, and to launch Shock and Nuts.

In 2001 Alexander has passed with the Adventa team to McCann Erickson Russia. Under the direction of Mozhaev and Alekseev McCann has doubled business volume, repeatedly received a title «Agency of year». In McCann Alexander worked with Dirol, Honda, Mastercard, Nescafe, Coca-Cola, Megaphone.

Alexander is the only Russian creative director who has won Golden Watch for integrated campaign "Arctic regions" of for Nescafe Classic. This campaign is certainly most awarded work of the Russian advertising, it has gold prizes of Golden Drum, MIAF, ADCR. As the creative director Alexander repeatedly received prizes of advertising festivals for works for brands Sadolin, BonAkva, Russian Potato, Nurofen, Dirol.

In 2005 Alexander has headed agency McCann Erickson on a position of the general and executive creative director. Under his management McCann Erickson received the Superbrand title three times.

In 2004 Alexander has been selected the President of Art directors Club Russia. ADCR Awards became the first in Russia originally professional competition in advertising and design, having put to a priority a principle of an impartial estimation of professional quality of works, «the Hamburg account». Now Art directors Club is the unconditional centre of creative culture involving to the community the professionals, both mature and beginning. The quantity of clubmen is now more than 80 persons.

In 2007 Alexander has passed to a position of the Adviser for Marketing communications of communication group ADV. In ADV Alexander supervises Brand Boom, practice of integration of brands in show business. He realised a backspacing-product-placement of the MTS New Year's tariff and co-promo with the «New Year's Tariff» movie in 2008.

Since 2009 Alexander works as the creative director of Znamenka with MTS business segment.

Maryanna Glotova, the vice-president on marketing "Slavutich", Carlsberg Group becomes the second co-chairman of jury of Advertising campaigns of 10th IAF



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