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Партнер номинации "Звезды в рекламе"
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22-05-2008 07:32
How to work with a non-kickback client. Detailed answer from the first person

Many marketing directors not by hearsay know the peculiarity of advertising agencies' approach towards their customer. Holding creative or media tenders you face such a notion as a ‘kickback'. Sometimes it becomes a main sales tool.

On 29th of May at 15:00 at the 9th Kyiv International Advertising Festival Georgiy Malkov, general director of the producer-distribution company ‘Leopolis', will tell us how to work without kickbacks and what exactly a client wants to get from an advertising agency in practice.



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