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Партнер номинации "Звезды в рекламе"
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21-05-2008 06:47
PR: producing stunts or senseless work

PR? Advertising? Propaganda? What exactly is your PR manager working on?

Is it possible to say that events initiation is a technology of sales stimulation or a company's PR tool? What composes a PR manager's job description and how can we define what is not a PR specialist's task? What are the myths and realities of non-paid PR within the limits of modern business reality?

The General Director of the consulting company « Natalia Samojlova's workshop of effective reputation management» will define all of the tools and possibilities in setting up public relations work at 2 p.m. on May 29 at the 9th Kyiv International Advertising Festival. Natalia will also suggest ideas for creating business legends and overstatement of information occasions for the following promotion in mass media.

Natalia Samoilova will present a map of mass media business for them to understand  the schemes of effective mass media interaction.

 



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