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Партнер номинации "Звезды в рекламе"
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19-05-2008 06:20
Mediaaudit in Ukraine: who, what and why

Few years ago only those Ukrainian agencies who worked with international advertisers dealt with media-audit.

Today local companies order this professional independent expertise of media-solutions quality. Often even not disclosing this.

30 May, within the 9th Kyiv International Ad Festival, managing partner of KWENDI mass communications expertise&management group Andrey Taranov, is going to tell:

•· Why Ukrainian media market is ready for ad campaigns' quality control.
•· Specifics of mediaaudit practices in Ukraine.
•· What benefits mediaaudit offers to an advertiser.
•· Why it is better for ad agency to cooperate with auditor, not to battle him.
•· Additional benefits of mediaaudit. When it is necessary.



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