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19-05-2008 07:49
The Field Research of Trends in Ukraine

Recently showing a steady growth in popularity, Trends and Trendsetting is an area of research blending marketing, research and communication as closely as nowhere else. It is widely believed that trends emerge and evolve in youth communities. 

So, no matter how trivial it may sound, it is especially important for marketer and advertising professionals to monitor what is going on with young communities: What is their life about? What are they longing for?  What means are they using to achieve their goals?

It is not uncommon that professionals perceive young citizens through the lenses of their own experience or that of their friends and acquaintances. Is it sufficiently enough? A marketing research company does not think it is.

Therefore, at the  9th Kyiv International Advertising Festival (May 29, 2008 at 13 am) Yulia Masiyenko, InMind R&D Deputy Director will deliver a  report entitled "The Field Research of Trends in Ukraine" She will present the key findings of the research covering trends in Ukrainian youth circles accumulated by InMind over the recent years. They include such topics as habits, values, future plans, consumer behavior patterns among youngsters, etc.

She will deliberate on and demonstrate: 1) how to study groups of youngsters efficiently and what research tools may be appropriate, 2) how to avoid being trapped by socially desirable answers, and 3) how to effectively use research insides in marketing and advertising strategies and how to be heard by the targeted audience.

 



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