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24-04-2008 07:22
KIAF launched video news

Now you can not only read, but also view Kyiv International Advertising Festival's news. KIAF has launched online video news format.

Festival's partnter, ESG communication group implemented the idea. "Video news on the Internet is a combination of the advantages of TV and newspapers", says Elena Sidorenko, ESGROUP's Marketing Director. "It's an interactive way of reaching information at any time convenient for viewers. KIAF's team is ready for new opportunities, challenges and experiments, and we were glad to implement a special KIAF project at the Ukrainian Business Resource (UBR)".

The first video roll's guest is Andrey Fedorov, United Communications Group's Director, who talked about his expectations of the Festival's works. In the coming video spots, other members of the Festival Jury and seminar speakers will talk about their view of the advertising industry.



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