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20-03-2008 08:00
Grygoriy Troussov will lead the Advertising campaigns' Jury of the 9th KIAF

Grygoriy Troussov, a leading Russian marketing consultant, will be the Head of KIAF's Advertising campaign's Jury.

"Advertising campaign's Jury will judge complex advertising programs that include two or more advertising or marketing communication tools, advertising series, BTL & DM projects, - says Maxim Lazebnik, Festival's producer. Jury members will have to evaluate communication idea originality, concept implementation quality, performance complexity and many other criteria. That is why we invited Grygoriy Troussov to lead the Advertising campaign's Jury. Over 10 years in consulting business Grygoriy implemented more than 200 marketings projects in 12 countries. He has both company experience, where he launched and promoted new projects and consulting and agency experience".

Grygoriy has worked with such companies as SONY CCE, PIO Global, Golden Palace, Bork, American Express, SUN Interbrew, Guarantor, Eksmo, Detsky Mir, Rollton, Candy, Headhunter.ru, Rosatom.

Grygoriy got mathematical and psychological degrees at the Colorado School of Boulder. He also completed an MBA program in management and marketing. In the US, he founded his own software company and began to provide consulting services. 

In Russia Grygoriy worked as a marketing director for Samsung Electronics, launching the brand. Since 2002 Grygoriy Trusov has been consulting the most fast-growing brand of household appliances BORK. He also teaches marketing at universities and business schools such as High School of Business of Moscow State University and Kingston University (London). 

In 2007, a professional magazine «Marketing Management» recognized Troussov as the best marketing trainer and his book "Make Them Come and Buy It" as the best business book of the year.

More information about competitive program and Festival jury you can find on KIAF's website.

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