pizza-house Escho
D-1-9 Corporate image, visiting card, corporate blank, envelope
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
ïèööåðèÿ Åù¸
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Title of work
pizza-house Escho
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
ÈÏ Âÿò÷àíèí
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Advertiser
businessman Vyatchanin
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
óñëèãè áûñòðîãî ïèòàíèÿ
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Product, service to be advertised
Fast Food
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Åù¸ êóñî÷åê! Ýìîöèîíàëüíîñòü, äîáðîæåëàòåëüíîñòü, çàáîòà. Ýìîöèÿ âëîæåíà â íàçâàíèå "Åù¸!", ýìîöèè è ðóêîòâîðíîñòü ÿâëÿþòñÿ îñíîâîé òåêñòîâ, ãðàôè÷åñêèõ èëëþñòðàöèé, óïàêîâêè, ðåêëàìíî-èíôîðìàöèîííûõ ìàòåðèàëîâ. Âñÿ ãðàôèêà ïîä÷åðêèâàåò âíèìàòåëüíîå è ëþáÿùåå îòíîøåíèå ê òîìó, êòî áóäåò åñòü ýòó ïèööó. Âåäü ïèööà-ýòî âåñåëî.  îñíîâå òåêñòà -ôèðìåííûé ðåöåïò. È ýòî íå òîëüêî ïðîñòûå, îñÿçàåìûå âåùè - ñîëü, ïåðåö, ìóêà, ãðèáî÷êè, íî è çàìåøàííîå â òåñòî, âêëþ÷åííîå â íà÷èíêó, ïîñûïàííîå ñâåðõó æåëàíèå ñäåëàòü ïèööó ñàìîé âêóñíîé. Òåêñò ðåöåïòà, êðîìå ãðàôè÷åñêîé íàãðóçêè, ÿâëÿåòñÿ âàæíîé ýìîöèîíàëüíîé ñîñòàâëÿþùåé ôèðìåííîãî ñòèëÿ. Èñïîëüçóåòñÿ â ðåêëàìíîé ïðîäóêöèè è óïàêîâêå. Åù¸ êóñî÷åê íàñòðîåíèÿ! Äà, ó íàñ âñ¸ êàê ó âñåõ: òå æå ïðîâåðåííûå âðåìåíåì ðåöåïòû è èíãðåäèåíòû. Òåñòî-ìóêà, ñîëü, âîäà è åù¸ õîðîøåå íàñòðîåíèå! Íà÷èíêà -ïåð÷èê, âåò÷èíà, ãðèáî÷êè è îïÿòü õîðîøåå íàñòðîåíèå! Ñâåðõó -ìíîãî ñûðà, ìíîãî ñîóñà è ìíîãî õîðîøåãî íàñòðîåíèÿ! Âûïåêàåì âñå â ðàçîãðåòîé äî 200 Ñ äóõîâêå, íà ñìàçàííîì ìàñëîì ïðîòèâíå è ñ õîðîøèì íàñòðîåíèåì! Ïîäàåì ê ñòîëó ãîðÿ÷èì è î-áÿ-çà-òåëü-íî ñ õîðîøèì íàñòðîåíèåì!  ÷åì ñåêðåò íàøåé ïèööû? Íå ðàñïðîáîâàë? Ìîæåò åù¸ êóñî÷åê?
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Àâòîð ³äå¿ / Àâòîð èäåè
Ñâåòëàíà Øêëÿåâà è Ìóõèí Àíàòîëèé
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Author of idea
Svetlana Shklyaeva and Anatoly Muhin
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Àíàòîëèé Ìóõèí
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Creative manager
Anatoly Muhin
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Êîï³ðàéòåð / Êîïèðàéòåð
Ñâåòëàíà Øêëÿåâà
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Copywriter
Svetlana Shklyaeva
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Àðò-äèðåêòîð
Àíàòîëèé Ìóõèí
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Art-director
Anatoly Muhin
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Äèçàéíåð
Ñâåòëàíà Øêëÿåâà
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Designer
Svetlana Shklyaeva
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Âèðîáíè÷à êîìïàí³ÿ / Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
ÎÎÎ Ïàðàäèãìà
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Production company
Paradigma
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²íø³ / Äðóãèå
èëëþñòðàòîð: Ñâåòëàíà Øêëÿåâà
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Others
illustrator: Svetlana Shklyaeva
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2004
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/ Archive 
