| | Áèî-éîãóðòû "ÔÐÅÍIJ"
L-3-13b Óïàêîâêà ïðîäóêòîâ ïèòàíèÿ è ñèãàðåò |
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Íàçâàíèå ðàáîòû
Áèî-éîãóðòû "ÔÐÅÍIJ"
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Title of work
"FRIENDY" Bio-yogurts
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Äåòñêàÿ ëèíèÿ ïðîäóêòîâ ÔÐÅÍIJ/ "FRIENDY products' line for children
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Ðåêëàìîäàòåëü
ÎÀÎ "Ãàëàêòîí"
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Advertiser
JSC "GALACTON"
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ïèòüåâîé áèî-éîãóðò Ïåðñèê
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Product, service to be advertised
Drinking Bio-yogurt Peach
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
ßðêàÿ, â öâåò âêóñà, óïàêîâêà ñ êîììóíèêàòîðîì -ãåðîåì, çîâóùèì â íåçàáûâàåìîå ïðèêëþ÷åíèå. Ñëîãàí: "Ç ÔÐÅÍIJ - äî ñìà÷íèõ ïðèãîä!"
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Slogan, description of creative idea
Bright package, colored in accordance with flavor. The hero-communicator invites children to unforgettable adventures. Slogan: "Tasty adventures you experience with FRIENDY
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Àâòîð èäåè
Ëåâ Ãîôìàí
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Author of idea
Leo Hofmann
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Òâîð÷åñêèé ðóêîâîäèòåëü
Ëåâ Ãîôìàí
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Creative manager
Leo Hofmann
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Êîïèðàéòåð
Þëèÿ Îãîðîäíèê, Òàòüÿíà Øêóðåíêî
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Copywriter
Julia Ogorodnik, Tatjana Shkurenko
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Àðò-äèðåêòîð
Àííà Ïàëàìàð÷óê
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Art-director
Anna Palamarchuck
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Äèçàéíåð
Àëåêñàíäð Õàðóê, Äìèòðèé Ëèñåíáàðä, Àííà Ïàëàìàð÷óê
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Designer
Alexandr Haruñk, Dmitry Lisenbard, Anna Palamarchuck
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Òåòðà Ïàê
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Production company
Tetra Pak Worldwide
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Äðóãèå
ýêêàóíò ìåíåäæåð - Âèêòîðèÿ Ìàêàðîâà
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Others
Account manager - Victoria Makarova
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003
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