May 31, Great Hall of the House of Artists
14-30 - 15-30 Margarita Vasilyeva, director of the consulting firm "Paprika branding", St. Petersburg. "Cheap, but angry: 15 ways to save money". As a rule, any task to develop an advertising campaign can be reduced to a typical set of phrases: "No money, competitors are choking, deadlines are tight, do something!"