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Ð-6. Áûòîâàÿ è îðãòåõíèêà, ñðåäñòâà ñâÿçè
| | | Ó÷àñòíèê: | ÐÀ "Äèàëëà" | | Participant: | DIALLA AA | | Íàçâàíèå ðàáîòû: | Èùèòå íîâîå â ÷/á... 3-ÿ ðàáîòà ñåðèè | | Title of work: | Look for the new in black&white...; 3-rd work from the series | | Ðåêëàìîäàòåëü: | Samsung Electronics | | Advertiser: | Samsung Electronics | | Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Ëàçåðíûå ïðèíòåðû | | Product, service to be advertised: | Laser printers | | Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | "Èùèòå íîâîå â ÷/á..."
Çàäà÷à ðåêëàìíîé êàìïàíèè - çàÿâèòü Samsung Electronics êàê ïðîèçâîäèòåëÿ ëàçåðíûõ ïðèíòåðîâ, êîòîðûå íå óñòóïàþò ïî ñâîèì õàðàêòåðèñòèêàì óæå èçâåñòíûì áðåíäàì. Îñíîâíîé ñëîãàí ïîääåðæàí èëëþñòðàöèåé, ãäå òðàäèöèîííî ÷åðíî-áåëûå ìîìåíòû æèçíè ïîäàíû ñ íåïðèìåòíûìè (íà ïåðâûé âçãëÿä) èñêàæåíèÿìè, êîòîðûå ïîëíîñòüþ ìåíÿþò ñòåðåîòèï âîñïðèÿòèÿ. Ëîêàëüíûé ñëîãàí ïîääåðæèâàåò êîíêðåòíûé âèäåîðÿä êàæäîé ðàáîòû è àêöåíòèðóåò âíèìàíèå íà îïðåäåëåííîì ïðåèìóùåñòâå ðåêëàìèðóåìîãî ïðîäóêòà. "Äîñòîèí ñòàòü ëþáèìöåì" - êîìïëåêñ âûøåïåðå÷èñëåííûõ äîñòîèíñòâ (ïàìÿòü, ñêîðîñòü, ãèáêîñòü, ýêîíîìè÷íîñòü).
| | Slogan, description of creative idea: | "Look for the new in black&white...;"
The task of the advertising campaign - to promote Samsung Electronics as producer of laser printers, which are not at all inferior to famous brands. The main slogan is supported by illustrations, where the tradiotional black&white; moments of life are presented with slight (at first glance) deviations, which totally change the stereotype of perception.
The local slogan supports the specific videoseries of every work and stresses the peculiar advantage of the advertised product.
"Deserves to become a favourite" - complex of the above qualities (memory, speed, flexibility, economy).
| | Àâòîð èäåè: | Îêñàíà Ïðîêîï÷óê | | Author of idea: | Oksana Prokopchuk | | Òâîð÷åñêèé ðóêîâîäèòåëü: | Êîíñòàíòèí Êóçíåöîâ | | Creative manager: | Konstantin Kuznetsov | | Êîïèðàéòåð: | Îêñàíà Ïðîêîï÷óê | | Copywriter: | Oksana Prokopchuk | | Àðò-äèðåêòîð: | Îêñàíà Ïðîêîï÷óê | | Art-director: | Oksana Prokopchuk | | Äèçàéíåð: | Îêñàíà Ïðîêîï÷óê | | Designer: | Oksana Prokopchuk | | Ôîòîãðàô: | Èãîðü Êàðïåíêî | | Photographer: | Igor Karpenko | | Äàòà ñîçäàíèÿ: | 00-03-2002 |
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