Êèåâñêèé  ìåæäóíàðîäíûé ôåñòèâàëü ðåêëàìû


   










À-1. Ðåêëàìíàÿ ïàðîäèÿ, þìîð â ðåêëàìå, êàðèêàòóðà





 
Ó÷àñòíèê: EuroMan
Participant: EuroMan
Íàçâàíèå ðàáîòû: Íàñòîÿùàÿ àìàçîíêà
Title of work: Real Amazon
Ðåêëàìîäàòåëü: -
Advertiser: -
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: Ãóáíàÿ ïîìàäà "Cover Girl"
Product, service to be advertised: "Cover Girl" lipstick
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: Ïîìàäà âîîðóæàåò æåíùèíó â ïðÿìîì è ïåðåíîñíîì ñìûñëå äàâàÿ âîçìîæíîñòü îòñòàèâàòü ñâîè èíòåðåñû. Àìàçîíêè ÿâëÿþòñÿ ïðèìåðîì æåíùèíû-âîèíà. Ñëîãàí: "Cover-girl" - ïîìàäà äëÿ íàñòîÿùèõ àìàçîíîê.
Slogan, description of creative idea: Lipstick equips woman in both meanings. It enables her to defend her interests. Amazone-women were always been as an example of woman-warrior. Slogan: "Cover-girl" - lipstick for real Amazon.
Àâòîð èäåè: Àëåêñàíäð Ìåäâåä÷óê
Author of idea: Alexander Medvedchuk
Äàòà ñîçäàíèÿ: 26-04-2002