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Ð-9. Òóðèçì, ñïîðò, ñåðâèñ, ðàçâëå÷åíèÿ, â ò.÷. ðåñòîðàíû, êëóáû è ò.ï.
| | | Ó÷àñòíèê: | Ñýëìîí ÄÄÁ | | Participant: | Salmon DDB | | Íàçâàíèå ðàáîòû: | Êíèãè | | Title of work: | Books | | Ðåêëàìîäàòåëü: | ÌàêÄîíàëüäñ | | Advertiser: | McDonald's | | Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Áëþäà â ðåñòîðàíàõ ÌàêÄîíàëüäñ | | Product, service to be advertised: | Food in McDonald's | | Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Èäåÿ: ïîä÷åðêíóòü ñ ïîìîùüþ ñëîãàíà - îáûãðûâàþùåãî ÿçûêîâîé øòàìï: ïîëíîå ñîáðàíèå ñî÷èíåíèé - øèðîêèé âûáîð è êà÷åñòâî ïðåäëàãàåìûõ â ðåñòîðàíàõ ÌàêÄîíàëüäñ áëþä.
Ñëîãàí: Ïîëíîå ñîáðàíèå îáúåäèíåíèé | | Slogan, description of creative idea: | Idea is to underline within the slogan where a Russian-speaking man percieve an allusion to the words: omnibus edition. This play of words should make a message of a greate choice and quality of the dishes served in McDonald's.
Slogan (litteral translation): Full edition of something tasty, delicious | | Àâòîð èäåè: | Ñâÿòîñëàâ Ñåìåíèöêèé | | Author of idea: | Sviatoslav Semenitski | | Òâîð÷åñêèé ðóêîâîäèòåëü: | Ñâÿòîñëàâ Ñåìåíèöêèé | | Creative manager: | Sviatoslav Semenitski | | Êîïèðàéòåð: | Ñâÿòîñëàâ Ñåìåíèöêèé | | Copywriter: | Sviatoslav Semenitski | | Àðò-äèðåêòîð: | Ýäóàðä Êà÷àí | | Art-director: | Edward Kachan | | Äèçàéíåð: | Ýäóàðä Êà÷àí | | Designer: | Edward Kachan | | Ôîòîãðàô: | Ñâÿòîñëàâ Ñåìåíèöêèé | | Photographer: | Ñâÿòîñëàâ Ñåìåíèöêèé | | Ïðîèçâîäñòâåííàÿ êîìïàíèÿ: | ÐåÌàðê | | Production company: | ReMark | | Others: | ReMark | | Äàòà ñîçäàíèÿ: | 10-04-2002 |
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