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| Ó÷àñòíèê: | Bates Primary Saatchi & Saatchi |
| Participant: | Bates Primary Saatchi & Saatchi |
| Íàçâàíèå ðàáîòû: | Ïèñüìî ñ÷àñòüÿ |
| Title of work: | Happy letter |
| Ðåêëàìîäàòåëü: | êîìïàíèÿ Ìåäõîð |
| Advertiser: | Medhor comp. |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Ðàñõîäíûå ìàòåðèàëû è áóìàãà |
| Product, service to be advertised: | Items of expenditure & office paper |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Ðàñõîäíèêè áåç îãðàíè÷åíèé - ìîæåòå ïåðåïèñûâàòü ïèñüìî ìèëëèîí ðàç |
| Slogan, description of creative idea: | Items of expenditure & office paper UNLIMITED -you may make a lot of copies of the "happy letter" |
| Àâòîð èäåè: | Åâãåíèé Þíîâ |
| Author of idea: | Evgeniy Yunov |
| Êîïèðàéòåð: | Þíîâ, Ïèëèïîâè÷ |
| Äèçàéíåð: | Ïèëèïîâè÷ |
| Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Çîòîâ |
| Äàòà ñîçäàíèÿ: | 12-11-2001 |
