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M-2-5 Ìåäèà ðåøåíèÿ äëÿ ïå÷àòíûõ èçäàíèé, òðàíñïîðòà è íàðóæíîé ðåêëàìû



Title of work Two Birds with One Stone


Advertiser ZAO Sonic Duo

Product, service to be advertised MegaFon roaming services

Slogan, description of creative idea "Two Birds with One Stone" - With a minimal budget, deliver two separate messages, to two separate target groups, with one campaign. We negotiated a unique first on Aeroflot flights from Europe: Branded stickers on the backs of folding trays. We delivered a personally relevant message to each traveler right before selection of roaming provider is made.

Author of idea Olga Emelyanova, Media Group Head, APR Media Services

Creative manager Anna Vasilieva, Media Service Director, APR Media Services













Others Olga Amiryants, Special Projects & Sponsorship Manager, Optimum Media Buying
Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004