Ñ Gillette èãðàé è âûãëÿäè êàê Áåêõåì
C-1-6 Êîììóíèêàöèîííûé ïðîåêò, ïðîãðàììà, êàìïàíèÿ (îòíîøåíèÿ ñ ãîñóäàðñòâåííûìè ñòðóêòóðàìè, îòíîøåíèÿ ñ îòäåëüíûìè ñîîáùåñòâàìè, îòíîøåíèÿ ñ ïîòðåáèòåëÿìè, îòíîøåíèÿ ñ àêöèîíåðàìè, îòíîøåíèÿ ñî ÑÌÈ (âêëþ÷àÿ PR ìåðîïðèÿòèÿ), êîììóíèêàöèè ñ ìíîæåñòâåííûìè àóäèòîðèÿìè, ìàðêåòèíãîâûå êîììóíèêàöèè, êðèçèñíûå êîììóíèêàöèè è ò.ä.)
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Ñ Gillette èãðàé è âûãëÿäè êàê Áåêõåì
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Title of work
With Gillette play and look like Beckham
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Gillette Óêðàèíà
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Advertiser
Gillette Ukraine
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ïðîäóêòû äëÿ áðèòüÿ
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Product, service to be advertised
Products for shaving
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
PR-ïîääåðæêà ïðîìî. Ïðîâåäåíèå I âñåóêðàèíñêîãî êîíêóðñà äâîéíèêîâ Äåâèäà Áåêõåìà ïîä ñëîãàíîì "Ñ Gillette èãðàé è âûãëÿäè êàê Áåêõåì". Ôîðìèðîâàíèå â ðóñëå êîìïàíèè 3-õ îñíîâíûõ èíôîðìàöèîííûõ ïîâîäîâ, èíòåðåñíûõ äëÿ ÑÌÈ: àíîíñèðîâàíèå ïîèñêà, àíîíñ ôèíàëà, ðåçóëüòàò ôèíàëà.
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Slogan, description of creative idea
Promo PR support. Organization and holding of 1st Ukrainian Beckham's double contest under the slogan "With Gillette play and look like Beckham". Formation of 3 basic informational occasions interesting for mass media. In the context of campaign: search of a double, announcement of a game, the results of a game. Tactic connection of PR campaign to a current promo.
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Àâòîð ³äå¿ / Àâòîð èäåè
Èìèäæëåíä Óêðàèíà
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Author of idea
Imageland Ukraine
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Àëåêñàíäð ×àéêèí
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Creative manager
Aleksandr Chaykin
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Êîï³ðàéòåð / Êîïèðàéòåð
Þðèé Ïàâëîâ
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Copywriter
Yuriy Pavlov
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Àðò-äèðåêòîð
Àííà Ïàùåíêî
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Art-director
Anna Pashchenko
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Åêàóíò / Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Àëåêñàíäð ×àéêèí
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Account / Brand / BTL manager
Aleksandr Chaykin
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2005
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/ Àðõèâ 
