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Title of work Audi image outdoor


Advertiser Audi

Product, service to be advertised Audi (image)

Slogan, description of creative idea A wall-sized outdoor to introduce the newly designed front of Audi cars. The outdoor stretches over the complete wall of one of the most visible buildings along one of the busiest streets of Riga (the main road that leads out of the centre). The outdoor has a pretty sophisticated, innovative and technologically advanced construction (which equals precisely the core values of the Audi brand). During the daytime, it is simply an impressive outdoor: A full black wall, with only the outline of the new Audi front drawn, and the headline. And during the night, the lights go on: - The headline and logo are lightened in white and red from the inside. - The outline of the car front is painted in fluorescating colours, which gloom at night. - The car's light is created with a real Xenon car light (built in over-size). The lights are turned on at the same time as the street lights of the city (the electricity for the outdoor is connected with the city's automatic system that switches the street lights on when the brightness outside falls under a certain level). The outdoor was set up in January 2005, which in Latvia is a dark season (basically it's dark from 17.00 until 09.00 in this period of the year). In the beginning time of the outdoor being published, the effect was therefore strongest - as the more often it was dark, the more intense the impression that the outdoor leaves.

Author of idea Bates/Red Cell Latvia

Creative manager Rene Fischer

Copywriter Agija Krasta

Art-director Edgars Makens

Designer Edgars Makens

Media-director Juris Jegorovs, MediaCom



Production company In-House Media / Unicom

Others Marketing manager Audi: Jana Magone
Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2005