Ðàáîòû

adidas. Ôèðìåííûå íîâîñòè C-1-4 Êîììóíèêàöèîííûé ïðîåêò, ïðîãðàììà, êàìïàíèÿ (îòíîøåíèÿ ñ ãîñóäàðñòâåííûìè ñòðóêòóðàìè, îòíîøåíèÿ ñ îòäåëüíûìè ñîîáùåñòâàìè, îòíîøåíèÿ ñ ïîòðåáèòåëÿìè, îòíîøåíèÿ ñ àêöèîíåðàìè, îòíîøåíèÿ ñî ÑÌÈ (âêëþ÷àÿ PR ìåðîïðèÿòèÿ), êîììóíèêàöèè ñ ìíîæåñòâåííûìè àóäèòîðèÿìè, ìàðêåòèíãîâûå êîììóíèêàöèè, êðèçèñíûå êîììóíèêàöèè è ò.ä.)


Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû adidas. Ôèðìåííûå íîâîñòè
Title of work adidas. trade news.


Advertiser adidas
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà TM adidas
Product, service to be advertised TM adidas
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ðåøåíèå çàäà÷è "ñôîðìèðîâàòü è ïîääåðæèâàòü ðåïóòàöèþ âåäóùåãî ìèðîâîãî ñïîðòèâíîãî áðåíäà â Óêðàèíå" ëåæàëî â îáëàñòè íàëàæèâàíèÿ ðåãóëÿðíîãî, êà÷åñòâåííîãî è ðàçíîîáðàçíîãî ïðèñóòñòâèÿ áðåíäà â ÑÌÈ
Slogan, description of creative idea The accomplishing of the task "to form and support reputation of a global brand in Ukraine" lay in regular, qualitative and varied brand presence in mass media
Àâòîð ³äå¿ / Àâòîð èäåè Îëüãà Âàãàíîâà
Author of idea Olga Vaganova
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Îëüãà Âàãàíîâà
Creative manager Olga Vaganova












Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004

Ðàáîòû

adidas. Ôèðìåííûå íîâîñòè