Ðàáîòû

Davidoff Cafe C-1-3 Êîììóíèêàöèîííûé ïðîåêò, ïðîãðàììà, êàìïàíèÿ (îòíîøåíèÿ ñ ãîñóäàðñòâåííûìè ñòðóêòóðàìè, îòíîøåíèÿ ñ îòäåëüíûìè ñîîáùåñòâàìè, îòíîøåíèÿ ñ ïîòðåáèòåëÿìè, îòíîøåíèÿ ñ àêöèîíåðàìè, îòíîøåíèÿ ñî ÑÌÈ (âêëþ÷àÿ PR ìåðîïðèÿòèÿ), êîììóíèêàöèè ñ ìíîæåñòâåííûìè àóäèòîðèÿìè, ìàðêåòèíãîâûå êîììóíèêàöèè, êðèçèñíûå êîììóíèêàöèè è ò.ä.)


Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû Davidoff Cafe
Title of work Davidoff Cafe

Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü Tchibo
Advertiser Tchibo
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà TM Davidoff Cafe
Product, service to be advertised TM Davidoff Cafe
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Èñïîëüçîâàíèå èíòåãðèðîâàííûõ ìàðêåòèíãîâûõ êîììóíèêàöèé äëÿ ïîâûøåíèÿ óçíàâàåìîñòè áðåíäà
Slogan, description of creative idea Using of integrated marketing communications for raising of brand awareness
Àâòîð ³äå¿ / Àâòîð èäåè Èâåòòà Äåëèêàòíàÿ, Åëåíà Ëîáîâà, Èãîðü Êðåòîâ
Author of idea Ivetta Delikatnaya, Elena Lobova, Igor Kretov
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Èãîðü Êðåòîâ
Creative manager Igor Kretov












Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004

Ðàáîòû

Davidoff Cafe