Çîëîòàÿ Îñåíü Øåäåâð Ïðåìèî 2004
B-2-4 Îðãàíèçàöèÿ ðåêëàìíûõ ìåðîïðèÿòèé è ñïîíñîðñòâî (ïðàçäíèêè, êîíôåðåíöèè, ñåìèíàðû, ïðåçåíòàöèè, è ò.ä.)
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû Çîëîòàÿ Îñåíü Øåäåâð Ïðåìèî 2004
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Title of work Golden autumn of Shedevr Premio 2004
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü "ÀÂÊ"
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Advertiser "AVK"
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà ÒÌ Øåäåâð Ïðåìèî
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Product, service to be advertised Shedevr Premio TM
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ðåêëàìíàÿ ïðîìî-àêòèâíîñòü ÒÌ “Øåäåâð Ïðåìèî” íà ñïîíñîðñêèõ ìåðîïðèÿòèÿõ
"Ñåçîíû ìîäû 2004"
è "Òåàòð ôëàìåíêî “Èñïàíñêàÿ ñþèòà”. Êàìïàíèÿ âêëþ÷àëà â ñåáÿ 2 áëîêà:
âèçóàëüíîå ïðèñóòñòâèå áðåíäà
è èíòåðàêòèâíûé ôîðìàò
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Slogan, description of creative idea Promo-activity of Shedevr Premio TM during the events "Fashion seasons 2004" and "Spain suite Flamenko theatre". The campaign included 2 blocks: visual presence of the brand and interactive format
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Àâòîð ³äå¿ / Àâòîð èäåè Èãîðü Êðåòîâ
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Author of idea Igor Kretov
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Åâãåíèÿ Æåðáèöêàÿ
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Creative manager Evgenia Zherbitskaya
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004
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